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A simple template for pitching research


  • Robert W. Faff
  • Tom Smith


type="main" xml:id="acfi12116-abs-0001"> In this article, I propose a simple new research tool – a template designed for pitching research. The two-page pitching template begins with four ‘preliminaries’: working title, research question, key papers and motivation. Following this is the core of the template based on a ‘3-2-1 countdown’, namely THREE elements – idea, data and tools; TWO questions – What's new? and So what?; and ONE bottom line – contribution. The template ends with ‘other’ considerations. Finance and accounting examples are given to illustrate application of the template.

Suggested Citation

  • Robert W. Faff & Tom Smith, 2015. "A simple template for pitching research," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 55(2), pages 311-336, June.
  • Handle: RePEc:bla:acctfi:v:55:y:2015:i:2:p:311-336

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    Cited by:

    1. Hossein Rad, 2016. "Pairs Trading and Market Efficiency Using an Adaptive Market Hypothesis Framework: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 15(1), pages 178-185, March.
    2. repec:ami:journl:v:17:y:2018:i:2:p:291-300 is not listed on IDEAS
    3. Dang, Man & Henry, Darren, 2016. "Partial-control versus full-control acquisitions: Does target corporate governance matter? Evidence from eight East and Southeast Asian countries," Pacific-Basin Finance Journal, Elsevier, vol. 40(PB), pages 251-265.
    4. Linnenluecke, Martina K. & Chen, Xiaoyan & Ling, Xin & Smith, Tom & Zhu, Yushu, 2016. "Emerging trends in Asia-Pacific finance research: A review of recent influential publications and a research agenda," Pacific-Basin Finance Journal, Elsevier, vol. 36(C), pages 66-76.
    5. Gordon Menzies & Peter Dixon & Maureen Rimmer, 2016. "In Praise of (Some) Red Tape: A New Approach to Regulation," The Economic Record, The Economic Society of Australia, vol. 92(299), pages 631-647, December.
    6. repec:eee:pacfin:v:50:y:2018:i:c:p:41-64 is not listed on IDEAS
    7. repec:eee:reveco:v:58:y:2018:i:c:p:422-448 is not listed on IDEAS
    8. Ann Wallin & Amanda Spry, 2016. "The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 15(2), pages 434-439, June.
    9. Chang, Millicent & Wee, Marvin, 2016. "The effect of voluntary versus mandatory adoption of trading policies on the returns to insider trades," Pacific-Basin Finance Journal, Elsevier, vol. 38(C), pages 76-87.
    10. repec:eee:reveco:v:50:y:2017:i:c:p:275-304 is not listed on IDEAS
    11. repec:eee:pacfin:v:50:y:2018:i:c:p:216-234 is not listed on IDEAS
    12. repec:eee:pacfin:v:43:y:2017:i:c:p:188-199 is not listed on IDEAS

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