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The direct and indirect impacts of factors on the use of QR code payment during the Covid-19 pandemic: Empirical research in Ho Chi Minh City, Vietnam

Author

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  • Minh Thi Binh Nguyen

    (Nong Lam University, Ho Chi Minh City, Vietnam)

  • Nam Dinh Khuc

    (Nong Lam University, Ho Chi Minh City, Vietnam)

  • Nguyen Hoang Nguyen

    (Nong Lam University, Ho Chi Minh City, Vietnam)

Abstract

The QR code payment is a service that allows customers to use their smartphone’s camera and mobile banking application to scan the QR code to quickly pay for many transactions by money being transferred from the account of the customer to the account of the point of sale. The objective paper is to identify factors influencing customers’ use of QR code payment in Ho Chi Minh (HCM) City, Vietnam, during the Covid-19 pandemic. Our proposed model extended based on combining the TAM and UTAUT2. We had an online survey with the participation of 567 customers who used the QR code payment in HCM City from June 2020 to January 2021 and applied Structural Equation Modeling (SEM) to test hypotheses. The results were analyzed by SPSS 25 and AMOS 24 software, indicating that the total effect of perceived Covid-19 on the use of QR code payment was the strongest, with the second rank on the direct impact and the first rank on the indirect impact. Intention to use plays the strongest role in the direct effects of the use of QR code payment, while the effects of attitude, facilitating conditions, personal innovativeness, security, trust, and perceived ease of use on the use of QR code payment were indirect and positive. These results will help providers of QR code payment have some recommendations to increase the use of customers about the QR code payment to develop and exploit their potential market for this service.

Suggested Citation

  • Minh Thi Binh Nguyen & Nam Dinh Khuc & Nguyen Hoang Nguyen, 2024. "The direct and indirect impacts of factors on the use of QR code payment during the Covid-19 pandemic: Empirical research in Ho Chi Minh City, Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 126-142.
    • Handle: RePEc:bjw:econen:v:14:y:2024:i:2:p:126-142
    DOI: 10.46223/HCMCOUJS.econ.en.14.2.2438.2024
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    References listed on IDEAS

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    More about this item

    Keywords

    Covid-19; customer; intention; QR code payment; use;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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