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Towards a post-pandemic tourism recovery: An empirical study on the behavioural intention of using contactless payment and Covid-19 vaccination in Vietnam

Author

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  • Man The Nguyen

    (International University, Ho Chi Minh City Vietnam National University, Ho Chi Minh City, Vietnam)

  • Giang Thuy Nguyen

    (Tomas Bata University in Zlín)

  • Tho Huu Hoang Nguyen

    (Tomas Bata University in Zlín)

Abstract

This study highlights the applicability of the joint framework of the Theory of Planned Behaviour (TPB) and Protection Motivation Theory (PMT) to the utilization of contactless payment and Covid-19 vaccination in the context of post-pandemic tourism recovery in Vietnam. The conclusion of this study evidenced that the behavioural intention of using the contactless payment mode was positively driven by subjective norms, attitude, perceived behavioural control, risk perception, and perceived benefit. Moreover, tourists would feel safer when combining two protective measures, including contactless payment and vaccination. This study contributes to the field of contactless payment literature by applying a new different theoretical lens to explain the behaviour and intentions towards employing it generally and the field of tourism literature particularly.

Suggested Citation

  • Man The Nguyen & Giang Thuy Nguyen & Tho Huu Hoang Nguyen, 2024. "Towards a post-pandemic tourism recovery: An empirical study on the behavioural intention of using contactless payment and Covid-19 vaccination in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 109-125.
    • Handle: RePEc:bjw:econen:v:14:y:2024:i:2:p:109-125
    DOI: 10.46223/HCMCOUJS.econ.en.14.2.2636.2024
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    References listed on IDEAS

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    1. Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.
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    Keywords

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    JEL classification:

    • G40 - Financial Economics - - Behavioral Finance - - - General
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System

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