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Duality between online and offline shopping in the age of Covid-19 What future for e-commerce in Algeria?

Author

Listed:
  • Djamal TEBACHE

    (University of Setif 1 (Algeria))

  • Saida CHETBANI

    (University of Bejaia, Algeria)

Abstract

The main objective of this paper is to explain this major turning point in world trade, particularly in a context of the Covid-19 health crisis and confinement. In this study, we rely on the theory of uncertainty to justify consumer choices, and we look at the situation of e-commerce in Algeria. The obtained results predict a more intensive digital revolution, which requires an adaptation to this possible trend, especially for developing countries that are lagging far behind in popularizing the use of ICTs.

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Handle: RePEc:bjm:ijep00:v:5:y:2022:i:1:id:104
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