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Green Production and Sustainable Performance of Agricultural Value Chain Organizations In Kisii County, Kenya

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  • Momanyi Emmanuel Masese

  • Dr. Catherine Gatari, PhD

Abstract

Purpose: The agricultural sector plays a vital role in the economy, yet it faces increasing pressure to adopt sustainable practices in response to environmental degradation, climate change, and market demands. This study examined the effect of green production on the sustainable performance of agricultural value chain organizations in Kisii County. Methodology: The study adopted a descriptive research design. The target population was 84 respondents from agricultural value chain organizations. These respondents involve agricultural value chain officers and agribusiness officers who had knowledge of production, processing, distribution, and retailing of selected value chains including bananas, avocados, coffee, dairy products and chicken within Kisii County. The sample size was 84 respondents. The study adopted a census technique to ensure proper representative inclusion of various categories of agricultural value chain organizations in Kisii County. The data collection instrument for this study was structured questionnaires. Pilot study was conducted in Kisii using 8 respondents represent 10% of the sample 84. he study used descriptive statistics and inferential statistics to analyze collected data. Multiple regression analysis was used in determining the strength of relationship between variables. The results were presented in Tables and figures. Findings: The study established green production positively and significantly correlated with sustainable performance of agricultural value chain firms in Kisii County. Additionally, the study established that green production positively and significantly affects the sustainable performance of agricultural value chain firms. The study concluded that enhancing the various aspects of green production contributes to enhanced levels of sustainable performance of the firms. Unique Contribution to Theory, Policy and Practice: The study recommended that the agricultural value chain firms in Kisii County should consistently integrate green production practices to enhance competitiveness, reduce costs, and achieve long-term sustainable performance. This can be achieved through adoption of eco-friendly production practices.

Suggested Citation

  • Momanyi Emmanuel Masese & Dr. Catherine Gatari, PhD, 2025. "Green Production and Sustainable Performance of Agricultural Value Chain Organizations In Kisii County, Kenya," International Journal of Supply Chain and Logistics, CARI Journals Limited, vol. 9(11), pages 59-72.
    • Handle: RePEc:bhx:oijscl:v:9:y:2025:i:11:p:59-72:id:3384
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    1. Raymond Vernon, 1966. "International Investment and International Trade in the Product Cycle," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 80(2), pages 190-207.
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