IDEAS home Printed from https://ideas.repec.org/a/bdu/oejbsm/v4y2019i5p16-31id1000.html

Effect Of Strategic Direction On Strategy Implementation At The Selected Multinational Agrochemical Companies In Kenya

Author

Listed:
  • Dr. Paul Waithaka

  • Nathan Nyarunda Makori

Abstract

Purpose: Agriculture in Kenya attracts several stakeholders including agrochemical companies. Since the return on investment is considerably high, the sector has experienced several new entrants selling and marketing agrochemical products in Kenya since 2010. As a result, large agrochemical companies have developed and adopted several strategies evident from 2014. For survival, these strategies have to be implemented successfully; this normally is contingent on many factors. For a successful implementation of selected strategies in agrochemical companies operating in Kenya, factors impeding and/or favouring the implementation need to be identified. Among the factors shown to enhance successful strategy implementation, is roles played by strategic leaders. This study seeks to determine the effect of strategic direction on strategy implementation at the selected multinational agrochemical companies in Kenya. The theories underpinning this study were top echelon theory, transformational leadership theory and implementation theory. Methodology: This study adopted an explorative research design. The target population was the strategic leaders at the seven multinational agrochemical companies in Kenya adding up to 70 in number. Census was used as the population is small thereby minimising error. A semi-structured questionnaire was used to collect both quantitative and qualitative data. Qualitative data was analysed manually using content analysis method while quantitative data will be analysed using SPSS version 20 software. The influence of the strategic leadership role on strategy implementation was analysed using multiple regression analysis. Data were presented using tables, pie charts and graphs to make them reader-friendly. Results: R square value of 0.799 means that 79.9% of the corresponding variation in strategy implementation at the selected multinational agrochemical companies can be explained or predicted by (Strategic Direction) which indicated that the model fitted the study data. Unique Contribution to Theory, Practice and Policy: Based on the study findings, the study concludes that strategy implementation at the selected multinational agrochemical companies in Kenya can be improved by Strategic Direction. Other studies can seek to assess the influence of leadership styles on organizational performance of agrochemical companies.

Suggested Citation

  • Dr. Paul Waithaka & Nathan Nyarunda Makori, 2019. "Effect Of Strategic Direction On Strategy Implementation At The Selected Multinational Agrochemical Companies In Kenya," European Journal of Business and Strategic Management, International Peer Review Journals and Books, vol. 4(5), pages 16-31.
    • Handle: RePEc:bdu:oejbsm:v:4:y:2019:i:5:p:16-31:id:1000
    as

    Download full text from publisher

    File URL: https://iprjb.org/journals/EJBSM/article/view/1000
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Daniel A. Levinthal & James G. March, 1993. "The myopia of learning," Strategic Management Journal, Wiley Blackwell, vol. 14(S2), pages 95-112, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Giuliani, Elisa & Martinelli, Arianna & Rabellotti, Roberta, 2016. "Is Co-Invention Expediting Technological Catch Up? A Study of Collaboration between Emerging Country Firms and EU Inventors," World Development, Elsevier, vol. 77(C), pages 192-205.
    2. Burt, George & Mackay, David J. & van der Heijden, Kees & Verheijdt, Charlotte, 2017. "Openness disposition: Readiness characteristics that influence participant benefits from scenario planning as strategic conversation," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 16-25.
    3. Duniesky Feitó Madrigal & Alejandro Mungaray Lagarda & Michelle Texis Flores, 2016. "Factors associated with learning management in Mexican micro-entrepreneurs," Estudios Gerenciales, Universidad Icesi, vol. 32(141), pages 381-386.
    4. Deng, Yumiao & Ding, Yongling & Li, Chen & Ma, Sichao, 2025. "Shareholding by industry peers, firm size, and innovation quality," Finance Research Letters, Elsevier, vol. 80(C).
    5. Kim, Sang-Joon & Bae, John & Oh, Hannah, 2019. "Financing strategically: The moderation effect of marketing activities on the bifurcated relationship between debt level and firm valuation of small and medium enterprises," The North American Journal of Economics and Finance, Elsevier, vol. 48(C), pages 663-681.
    6. Carolina Rojas-Córdova & Amanda J. Williamson & Julio A. Pertuze & Gustavo Calvo, 2023. "Why one strategy does not fit all: a systematic review on exploration–exploitation in different organizational archetypes," Review of Managerial Science, Springer, vol. 17(7), pages 2251-2295, October.
    7. Patzelt, Holger & zu Knyphausen-Aufseß, Dodo & Fischer, Heiko T., 2009. "Upper echelons and portfolio strategies of venture capital firms," Journal of Business Venturing, Elsevier, vol. 24(6), pages 558-572, November.
    8. Li, Mingxiang, 2021. "Exploring novel technologies through board interlocks: Spillover vs. broad exploration," Research Policy, Elsevier, vol. 50(9).
    9. Arie Y Lewin & Silvia Massini & Carine Peeters, 2020. "Absorptive capacity, socially enabling mechanisms, and the role of learning from trial and error experiments: A tribute to Dan Levinthal’s contribution to international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(9), pages 1568-1579, December.
    10. Kim, Yunkyoung & Jung, Hyun Ju, 2026. "When do ventures break path dependence? Evidence from financial and technological success of serial entrepreneurs," Technovation, Elsevier, vol. 149(C).
    11. Luc Beal & Hugues Séraphin & Giuseppe Modica & Manuela Pilato & Marco Platania, 2019. "Analysing the Mediating Effect of Heritage Between Locals and Visitors: An Exploratory Study Using Mission Patrimoine as a Case Study," Sustainability, MDPI, vol. 11(11), pages 1-15, May.
    12. D'Este, Pablo, 2005. "How do firms' knowledge bases affect intra-industry heterogeneity?: An analysis of the Spanish pharmaceutical industry," Research Policy, Elsevier, vol. 34(1), pages 33-45, February.
    13. Sirén, Charlotta & Kohtamäki, Marko, 2016. "Stretching strategic learning to the limit: The interaction between strategic planning and learning," Journal of Business Research, Elsevier, vol. 69(2), pages 653-663.
    14. Schilling, Melissa A. & Green, Elad, 2011. "Recombinant search and breakthrough idea generation: An analysis of high impact papers in the social sciences," Research Policy, Elsevier, vol. 40(10), pages 1321-1331.
    15. Chen, Jian-xun & Zhang, Bo & Zhan, Wu & Sharma, Piyush & Budhwar, Pawan & Tan, Hui, 2022. "Demystifying the non-linear effect of high commitment work systems (HCWS) on firms’ strategic intention of exploratory innovation: An extended resource-based view," Technovation, Elsevier, vol. 116(C).
    16. Justin J. P. Jansen & Gerard George & Frans A. J. Van den Bosch & Henk W. Volberda, 2008. "Senior Team Attributes and Organizational Ambidexterity: The Moderating Role of Transformational Leadership," Journal of Management Studies, Wiley Blackwell, vol. 45(5), pages 982-1007, July.
    17. Orsatti, Gianluca & Pezzoni, Michele & Quatraro, Francesco, 2017. "Where Do Green Technologies Come From? Inventor Teams’ Recombinant Capabilities and the Creation of New Knowledge," Department of Economics and Statistics Cognetti de Martiis. Working Papers 201711, University of Turin.
    18. Daniela P. Blettner & Zi-Lin He & Songcui Hu & Richard A. Bettis, 2015. "Adaptive aspirations and performance heterogeneity: Attention allocation among multiple reference points," Strategic Management Journal, Wiley Blackwell, vol. 36(7), pages 987-1005, July.
    19. Hongyi Mao & Zongjun Wang & Lin Yi, 2021. "Does Entrepreneurial Orientation Lead to Successful Sustainable Innovation? The Evidence from Chinese Environmentally Friendly Companies," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
    20. Pino G. Audia & Jack A. Goncalo, 2007. "Past Success and Creativity over Time: A Study of Inventors in the Hard Disk Drive Industry," Management Science, INFORMS, vol. 53(1), pages 1-15, January.

    More about this item

    Keywords

    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bdu:oejbsm:v:4:y:2019:i:5:p:16-31:id:1000. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chief Editor (email available below). General contact details of provider: https://iprjb.org/journals/EJBSM/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.