IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-9p6286-6297.html

Innovating Urban Tourism in the Asia-Pacific: Evaluating Tourist-Centric Enhancements to Ebeca Services in Malaysia

Author

Listed:
  • Haslinda Musa

    (Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 75350 Taman Tasik Utama, Melaka, Malaysia.)

  • Abdul Rahim Abdullah

    (Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 75350 Taman Tasik Utama, Melaka, Malaysia.)

  • Mohd Nasar Othman

    (Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 75350 Taman Tasik Utama, Melaka, Malaysia.)

  • Nurulizwa Rashid

    (Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 75350 Taman Tasik Utama, Melaka, Malaysia.)

  • Fadhlur Rahim Azmi

    (Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 75350 Taman Tasik Utama, Melaka, Malaysia.)

Abstract

In Malaysia, tourism is adapting by introducing sustainable transportation such as electric trishaws (eBECA). It examines the effects of factors such as convenience, accessibility, safety and digital integration on what attracts tourists to eBECA services. The purpose is to judge the outcomes of these improvements for the adoption of eBECA within urban transportation. The data for this study were collected from responses to a carefully structured questionnaire comprising 54 questions administered to 212 individual tourists. All data were examined by using SPSS version 26. The study provided evidence that the questionnaire has strong reliability (Cronbach's Alpha = 0.975). A strong link was found between tourism, transportation, accommodation, as well as tourist preferences. Around 53.7% of the changes in tourist preference were found to be related to convenience, accessibility, safety, and the digital aspect of the service, indicating that the predicted numbers were accurate.

Suggested Citation

  • Haslinda Musa & Abdul Rahim Abdullah & Mohd Nasar Othman & Nurulizwa Rashid & Fadhlur Rahim Azmi, 2025. "Innovating Urban Tourism in the Asia-Pacific: Evaluating Tourist-Centric Enhancements to Ebeca Services in Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 6286-6297, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:6286-6297
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-9/6286-6297.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/innovating-urban-tourism-in-the-asia-pacific-evaluating-tourist-centric-enhancements-to-ebeca-services-in-malaysia/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sung Il Kwag & Uhjin Hur & Young Dae Ko, 2021. "Sustainable Electric Personal Mobility: The Design of a Wireless Charging Infrastructure for Urban Tourism," Sustainability, MDPI, vol. 13(3), pages 1-15, January.
    2. Najahul Kamilah Aminy Sukri & Siti Nur ‘Atikah Zulkiffli & Nik Hazimah Nik Mat & Khatijah Omar & Mukhammad Kholid Mawardi & Nur Farah Zafira Zaidi, 2023. "An Analysis of Eco-Innovation Capabilities among Small and Medium Enterprises in Malaysia," Administrative Sciences, MDPI, vol. 13(4), pages 1-24, April.
    3. Kah Mun Ng & Choon Wah Yuen & Chiu Chuen Onn & Nik Ibtishamiah Ibrahim, 2024. "Urban Mobility Mode Shift to Active Transport: Sociodemographic Dependency and Potential Greenhouse Gas Emission Reduction," SAGE Open, , vol. 14(1), pages 21582440241, January.
    4. Md. Tanjil Sarker & Mohammed Hussein Saleh Mohammed Haram & Siow Jat Shern & Gobbi Ramasamy & Fahmid Al Farid, 2024. "Readiness of Malaysian PV System to Utilize Energy Storage System with Second-Life Electric Vehicle Batteries," Energies, MDPI, vol. 17(16), pages 1-23, August.
    5. Miriam Pirra & Sofia Kalakou & Angela Carboni & Mariana Costa & Marco Diana & Ana Rita Lynce, 2021. "A Preliminary Analysis on Gender Aspects in Transport Systems and Mobility Services: Presentation of a Survey Design," Sustainability, MDPI, vol. 13(5), pages 1-20, March.
    6. Sheen Low & Fahim Ullah & Sara Shirowzhan & Samad M. E. Sepasgozar & Chyi Lin Lee, 2020. "Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia," Sustainability, MDPI, vol. 12(13), pages 1-40, July.
    7. Abbasi, Kashif & Jiao, Zhilun & Khan, Arman & Shahbaz, Muhammad, 2020. "Asymmetric impact of renewable and non-renewable energy on economic growth in Pakistan: New evidence from a nonlinear analysis," MPRA Paper 101854, University Library of Munich, Germany, revised 13 Jul 2020.
    8. Ali Saadon Al-Ogaili & Ali Q. Al-Shetwi & Thanikanti Sudhakar Babu & Yap Hoon & Majid A. Abdullah & Ameer Alhasan & Ammar Al-Sharaa, 2021. "Electric Buses in Malaysia: Policies, Innovations, Technologies and Life Cycle Evaluations," Sustainability, MDPI, vol. 13(21), pages 1-22, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peixu He & Yana Pei & Chunpei Lin & Di Ye, 2021. "Ambidextrous Marketing Capabilities, Exploratory and Exploitative Market-Based Innovation, and Innovation Performance: An Empirical Study on China’s Manufacturing Sector," Sustainability, MDPI, vol. 13(3), pages 1-21, January.
    2. Nouf Alsulamy & Aqsa Shoukat & Islam Elgammal, 2025. "Business Strategies for Managing Non-Renewable Energy Dynamics in Saudi Arabia’s Manufacturing Sector," Sustainability, MDPI, vol. 17(10), pages 1-17, May.
    3. Marlena Piekut, 2021. "The Consumption of Renewable Energy Sources (RES) by the European Union Households between 2004 and 2019," Energies, MDPI, vol. 14(17), pages 1-31, September.
    4. Shoeib Faraji Abdolmaleki & Danial Esfandiary Abdolmaleki & Pastora M. Bello Bugallo, 2023. "Finding Sustainable Countries in Renewable Energy Sector: A Case Study for an EU Energy System," Sustainability, MDPI, vol. 15(13), pages 1-22, June.
    5. Carolina Busco & Felipe González & Nelson Lillo, 2022. "Safety, Gender, and the Public Transport System in Santiago, Chile," Sustainability, MDPI, vol. 14(24), pages 1-15, December.
    6. Pedro Antonio Martín-Cervantes & Parisa Ziarati & Pablo de Frutos Madrazo & Iza Gigauri, 2025. "Digital Marketing as a Driver of Change Towards the Circular Economy," Sustainability, MDPI, vol. 17(11), pages 1-24, June.
    7. Abdul Rehman & Hengyun Ma & Magdalena Radulescu & Crenguta Ileana Sinisi & Loredana Maria Paunescu & MD Shabbir Alam & Rafael Alvarado, 2021. "The Energy Mix Dilemma and Environmental Sustainability: Interaction among Greenhouse Gas Emissions, Nuclear Energy, Urban Agglomeration, and Economic Growth," Energies, MDPI, vol. 14(22), pages 1-21, November.
    8. Fu, Xiao & Wu, Peimin, 2025. "Measurement methods and influencing factors of carbon emissions from residents' travel," Applied Energy, Elsevier, vol. 377(PD).
    9. Wu, Di & Yang, Yuping & Shi, Yi & Xu, Meng & Zou, Wenjie, 2022. "Renewable energy resources, natural resources volatility and economic performance: Evidence from BRICS," Resources Policy, Elsevier, vol. 76(C).
    10. Rocsana Bucea-Manea-Țoniș & Oliva Maria Dourado Martins & Dragan Ilic & Mădălina Belous & Radu Bucea-Manea-Țoniș & Cezar Braicu & Violeta-Elena Simion, 2020. "Green and Sustainable Public Procurement—An Instrument for Nudging Consumer Behavior. A Case Study on Romanian Green Public Agriculture across Different Sectors of Activity," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    11. Siow Jat Shern & Md Tanjil Sarker & Mohammed Hussein Saleh Mohammed Haram & Gobbi Ramasamy & Siva Priya Thiagarajah & Fahmid Al Farid, 2024. "Artificial Intelligence Optimization for User Prediction and Efficient Energy Distribution in Electric Vehicle Smart Charging Systems," Energies, MDPI, vol. 17(22), pages 1-25, November.
    12. Abbasi, Kashif Raza & Shahbaz, Muhammad & Zhang, Jinjun & Irfan, Muhammad & Alvarado, Rafael, 2022. "Analyze the environmental sustainability factors of China: The role of fossil fuel energy and renewable energy," Renewable Energy, Elsevier, vol. 187(C), pages 390-402.
    13. Alejandro Dinas-Morales & Edy Lorena Burbano-Vallejo, 2024. "Energy Use and Economic Growth: An Empirical Study of Short-Run and Long-Run Dynamics for Colombia Between 1990 and 2021," SAGE Open, , vol. 14(3), pages 21582440241, September.
    14. Tiziana Campisi & Anastasios Skoufas & Alexandros Kaltsidis & Socrates Basbas, 2021. "Gender Equality and E-Scooters: Mind the Gap! A Statistical Analysis of the Sicily Region, Italy," Social Sciences, MDPI, vol. 10(10), pages 1-24, October.
    15. Li, Bin & Dong, Xujun & Wen, Jianghui, 2022. "Cooperative-driving control for mixed fleets at wireless charging sections for lane changing behaviour," Energy, Elsevier, vol. 243(C).
    16. Shrabana Tripathi & Bhanu Pratap Singh, 2025. "Does disinvestment affect stock prices? An event study approach on the Indian public sector stocks," Journal of Social and Economic Development, Springer;Institute for Social and Economic Change, vol. 27(2), pages 408-421, August.
    17. Tarek Ghazouani, 2024. "Is the Relationship Between Clean/Non-clean Energy Consumption and Economic Growth Time-Varying? Non-parametric Evidence for MENA Region," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 19964-19988, December.
    18. Le Tung Bach, 2023. "The behavioral intention to adopt Proptech services in Vietnam real estate market," Papers 2312.06994, arXiv.org.
    19. Huizheng Liu & Muhammad Afaq Haider Jafri & Peihua Zhu & Muhammad Hafeez, 2024. "Fiscal policy-green growth nexus: Does financial efficiency matter in top carbon emitter economies?," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(8), pages 20379-20396, August.
    20. Lejsková Pavla & Pojkarová Kateřina & Kudláčková Nina & Becková Helena & Čubranić-Dobrodolac Marjana, 2023. "Gender Differences in Transport Behaviour Patterns," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 14(1), pages 329-340, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:6286-6297. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.