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Innovating Urban Tourism in the Asia-Pacific: Evaluating Tourist-Centric Enhancements to Ebeca Services in Malaysia

Author

Listed:
  • Haslinda Musa

    (Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 75350 Taman Tasik Utama, Melaka, Malaysia.)

  • Abdul Rahim Abdullah

    (Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 75350 Taman Tasik Utama, Melaka, Malaysia.)

  • Mohd Nasar Othman

    (Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 75350 Taman Tasik Utama, Melaka, Malaysia.)

  • Nurulizwa Rashid

    (Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 75350 Taman Tasik Utama, Melaka, Malaysia.)

  • Fadhlur Rahim Azmi

    (Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 75350 Taman Tasik Utama, Melaka, Malaysia.)

Abstract

In Malaysia, tourism is adapting by introducing sustainable transportation such as electric trishaws (eBECA). It examines the effects of factors such as convenience, accessibility, safety and digital integration on what attracts tourists to eBECA services. The purpose is to judge the outcomes of these improvements for the adoption of eBECA within urban transportation. The data for this study were collected from responses to a carefully structured questionnaire comprising 54 questions administered to 212 individual tourists. All data were examined by using SPSS version 26. The study provided evidence that the questionnaire has strong reliability (Cronbach's Alpha = 0.975). A strong link was found between tourism, transportation, accommodation, as well as tourist preferences. Around 53.7% of the changes in tourist preference were found to be related to convenience, accessibility, safety, and the digital aspect of the service, indicating that the predicted numbers were accurate.

Suggested Citation

  • Haslinda Musa & Abdul Rahim Abdullah & Mohd Nasar Othman & Nurulizwa Rashid & Fadhlur Rahim Azmi, 2025. "Innovating Urban Tourism in the Asia-Pacific: Evaluating Tourist-Centric Enhancements to Ebeca Services in Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 6286-6297, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:6286-6297
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    References listed on IDEAS

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