IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-3p2662-2671.html
   My bibliography  Save this article

Fostering Learning Motivation: The Effects of AI (Artificial Intelligence) Adoption among Students in Higher Education Institutions

Author

Listed:
  • Nik Sarina Nik Md Salleh

    (Faculty of Business & Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,)

  • Noorazzila Shamsuddin

    (Faculty of Business & Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,)

  • Norshamsiah Ibrahim

    (Faculty of Business & Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,)

  • Roseliza Hamid

    (Faculty of Business & Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,)

  • Sakinah Mat Zin

    (Faculty of Business & Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,)

  • Nazatul Shahreen Zainal Abidin

    (Academy of Language Studies, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,)

  • Hasrudy Tanjung

    (Universitas Muhammadiyah Sumatera Utara, Indonesia)

Abstract

Research have widely highlighted the benefits of artificial intelligence (AI) in enhancing dynamic education systems. This study explores whether opportunities to use AI, perceived importance of AI, and attitudes towards AI are critical variables in motivating students to learn. A quantitative survey approach was used, using a questionnaire with a sample of 331 UiTM Kelantan Branch students. Of these, 208 students participated in the online survey. The results show that the opportunity to use AI and its perceived importance are relevant to students’ motivation to study at the higher education level. In addition, the findings reveal a significant and strong relationship between students’ attitudes and motivation to incorporate AI into their learning process. However, the need for proper intervention in the use of AI must be considered to ensure that quality education, which prioritises student development, is achieved beyond the mere integration of technology.

Suggested Citation

  • Nik Sarina Nik Md Salleh & Noorazzila Shamsuddin & Norshamsiah Ibrahim & Roseliza Hamid & Sakinah Mat Zin & Nazatul Shahreen Zainal Abidin & Hasrudy Tanjung, 2025. "Fostering Learning Motivation: The Effects of AI (Artificial Intelligence) Adoption among Students in Higher Education Institutions," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 2662-2671, March.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-3:p:2662-2671
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-3/2662-2671.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/fostering-learning-motivation-the-effects-of-ai-artificial-intelligence-adoption-among-students-in-higher-education-institutions/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Soria, Krista M & Chirikov, Igor & Jones-White, Daniel, 2020. "The Obstacles to Remote Learning for Undergraduate, Graduate, and Professional Students," University of California at Berkeley, Center for Studies in Higher Education qt5624p4d7, Center for Studies in Higher Education, UC Berkeley.
    2. Mun Y. Yi & Fred D. Davis, 2003. "Developing and Validating an Observational Learning Model of Computer Software Training and Skill Acquisition," Information Systems Research, INFORMS, vol. 14(2), pages 146-169, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ganesh, Gopala & Paswan, Audhesh K., 2010. "Teaching basic marketing accountability using spreadsheets: An exploratory perspective," Journal of Business Research, Elsevier, vol. 63(2), pages 182-190, February.
    2. Valaei, Naser & Rezaei, Sajad & Ismail, Wan Khairuzzaman Wan, 2017. "Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling," Journal of Business Research, Elsevier, vol. 70(C), pages 224-233.
    3. Xuan Yang & Xiao Li & Daning Hu & Harry Jiannan Wang, 2021. "Differential impacts of social influence on initial and sustained participation in open source software projects," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(9), pages 1133-1147, September.
    4. Mark Simkin & Alexander McLeod, 2010. "Why Do College Students Cheat?," Journal of Business Ethics, Springer, vol. 94(3), pages 441-453, July.
    5. Weiling Ke & Lele Kang & Chuan-Hoo Tan & Chih-Hung Peng, 2021. "User Competence with Enterprise Systems: The Effects of Work Environment Factors," Information Systems Research, INFORMS, vol. 32(3), pages 860-875, September.
    6. Rico Piehler, 2018. "Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 25(3), pages 217-234, May.
    7. Meents, S. & Verhagen, T. & Vlaar, P.W.L., 2011. "How sellers can stimulate purchasing in electronic marketplaces: Using information as a risk reduction signal," Serie Research Memoranda 0014, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    8. Flavio Boccia & Pasquale Sarnacchiaro, 2018. "The Impact of Corporate Social Responsibility on Consumer Preference: A Structural Equation Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 151-163, March.
    9. Rico Piehler & Michael Schade & Christoph Burmann, 2019. "Employees as a second audience: the effect of external communication on internal brand management outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 445-460, July.
    10. Verhagen, T., 2008. "Investigating the impact of C2C electronic marketplace quality on trust," Serie Research Memoranda 0008, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    11. Diaz, Michelle Chandler & Loraas, Tina, 2010. "Learning new uses of technology while on an audit engagement: Contextualizing general models to advance pragmatic understanding," International Journal of Accounting Information Systems, Elsevier, vol. 11(1), pages 61-77.
    12. Doaa M. Bamasoud & Noorminshah A. Iahad & Azizah Abdul Rahman, 2014. "Academic Researchers’ Absorptive Capacity Influence on Collaborative Technologies Acceptance for Research Purpose: Pilot Study," Modern Applied Science, Canadian Center of Science and Education, vol. 8(6), pages 161-161, December.
    13. Li, You & Li, Xiaolin & Cai, Jiali, 2021. "How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    14. Elena-Madalina Vatamanescu & Vlad-Andrei Alexandru & Georgiana Cristea & Loredana Radu & Oana Chirica, 2018. "A Demand-Side Perspective of Bioeconomy: The Influence of Online Intellectual Capital on Consumption," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 536-536, August.
    15. Verhagen, Tibert & Meents, Selmar, 2007. "A Framework for Developing Semantic Differentials in IS research: Assessing the Meaning of Electronic Marketplace Quality (EMQ)," Serie Research Memoranda 0016, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    16. Qi Ma & Alan H. S. Chan & Pei-Lee Teh, 2020. "Bridging the Digital Divide for Older Adults via Observational Training: Effects of Model Identity from a Generational Perspective," Sustainability, MDPI, vol. 12(11), pages 1-24, June.
    17. Wasfi Al-Rawabdah & Adel A. Salloum & Serene Zakaria Tarawneh, 2021. "The Moderating Role Of Factors That Influence User Adoption Of Mobile Health Applications: Evidence From Jordan," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 15(1), pages 1-18.
    18. Jingmei Gao & Zahid Sarwar, 2024. "How do firms create business value and dynamic capabilities by leveraging big data analytics management capability?," Information Technology and Management, Springer, vol. 25(3), pages 283-304, September.
    19. Stefano Azzali & Tatiana Mazza, 2018. "The Internal Audit Effectiveness Evaluated with an Organizational, Process and Relationship Perspective," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(6), pages 238-238, April.
    20. Christian Maier & Sven Laumer & Jason Bennett Thatcher & Jakob Wirth & Tim Weitzel, 2022. "Trial-Period Technostress: A Conceptual Definition and Mixed-Methods Investigation," Information Systems Research, INFORMS, vol. 33(2), pages 489-514, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-3:p:2662-2671. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.