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Sustainable Consumption: Unveiling the Rise of Ethical and Eco-Friendly Purchasing in Modern Markets

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  • Imesha Divyanjalee Don Manuelge Dona

    (Londontec City Campus, Sri Lanka)

Abstract

Sustainable consumption is a modern trend that marks the emergence of environmental and ethical awareness among consumers in modern markets. The emergence of ethical and green consumption is discussed through this article with reference to key drivers, including corporate responsibility, consumer behavior, regulatory frameworks, and sustainable supply chains. It is concerned with how businesses are addressing the growing need for sustainable products by incorporating sustainable materials, ethical sourcing, and carbon reduction into their operations. It also investigates the impact of technology, online marketing, and social media on consumers’ inclination towards sustainable products. The study also considers problems such as greenwashing, higher cost of production, and accessibility issues that are barriers to mass adoption of sustainable consumption. Through case studies and market trends analysis, the study offers insights into the future of ethical consumerism and how it can propel sustainable long-term economic and environmental benefit.

Suggested Citation

  • Imesha Divyanjalee Don Manuelge Dona, 2025. "Sustainable Consumption: Unveiling the Rise of Ethical and Eco-Friendly Purchasing in Modern Markets," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 1735-1744, March.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-3:p:1735-1744
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    References listed on IDEAS

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    1. Saari, Ulla A. & Damberg, Svenja & Frömbling, Lena & Ringle, Christian M., 2021. "Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention," Ecological Economics, Elsevier, vol. 189(C).
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