Linking Participation and Perception to Student Satisfaction: A Study of CSR Engagement in Universities

This explarotary study investigates the impact of student participation and perceived effectiveness of corporate social responsibility (CSR) initiatives on overall satisfaction in UiTM Puncak Alam. As CSR gains prominence in the education sector, its influence on student engagement, institutional reputation, and academic experience becomes increasingly relevant. Using a quantitative approach, data were collected via surveys from undergraduate students across various disciplines. The findings reveal that 69.4% of respondents participated in CSR activities within the past year, indicating strong engagement. However, correlation and regression analyses show that perceived impact, rather than participation frequency, significantly predicts student satisfaction (Ï = 0.605, p < 0.01; β = 0.609, p < 0.001), while participation itself is not a significant predictor (β = -0.070, p = 0.553). These results suggest that students derive greater satisfaction from CSR initiatives they perceive as meaningful, authentic, and aligned with their values. Demographic analysis highlights a predominantly young (20–24 years) and female (79.6%) respondent base, indicating potential differences in CSR engagement across age and gender. The study underscores the strategic importance of designing impactful CSR programs and improving communication to enhance student satisfaction, loyalty, and long-term institutional value. Future research should explore additional factors such as cultural influences, institutional support, and the long-term academic and professional outcomes of CSR involvement.