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Determinants of Paleng-QR Ph plus Adoption among Micro-Entrepreneurs in General Santos City Public Market: A Study Using the Unified Theory of Acceptance and Use of Technology

Author

Listed:
  • Daniza Jean M. Adtoon

    (Mindanao State University – General Santos City)

  • Thwillemae Joy M. Cuyos

    (Mindanao State University – General Santos City)

  • Krissha Kate A. Diga

    (Mindanao State University – General Santos City)

  • Deenah Joy V. Maloloy-on

    (Mindanao State University – General Santos City)

  • Kerby P. Salise

    (Mindanao State University – General Santos City)

Abstract

This study examined the determinants influencing behavioral intention to adopt Paleng-QR Ph Plus among micro-entrepreneurs in General Santos City Public Market, Philippines, using an extended Unified Theory of Acceptance and Use of Technology (UTAUT). A descriptive-correlational, quantitative cross-sectional survey was conducted with 120 micro-entrepreneurs (market vendors and tricycle operators) selected through simple random sampling. Data were collected using a modified and structured 39-item, 4-point Likert scale questionnaire adapted from prior UTAUT studies. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to assess the measurement model (outer loadings, reliability, convergent validity) and the structural model. The measurement model demonstrated excellent reliability, with Cronbach's alpha coefficients exceeding 0.90 and all outer loadings above 0.70. The structural model revealed that Effort Expectancy (β = 0.30, p

Suggested Citation

  • Daniza Jean M. Adtoon & Thwillemae Joy M. Cuyos & Krissha Kate A. Diga & Deenah Joy V. Maloloy-on & Kerby P. Salise, 2026. "Determinants of Paleng-QR Ph plus Adoption among Micro-Entrepreneurs in General Santos City Public Market: A Study Using the Unified Theory of Acceptance and Use of Technology," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(4), pages 7366-7380, April.
    • Handle: RePEc:bcp:journl:v:10:y:2026:i:4:p:7366-7380
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    References listed on IDEAS

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