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The Practices, Issues, and Challenges of Cultural Tourism in Museum Institutions Malaysia

Author

Listed:
  • Muhamad Amirul Hafiz bin Zulkifli

    (UCYP University, Malaysia)

  • Fathul Nabila binti Abd Karim

    (UCYP University, Malaysia)

  • Nur Shahizani binti Zambri

    (UCYP University, Malaysia)

  • Muhammad Harraz bin Rahimin

    (UCYP University, Malaysia)

  • Muhammad Eizman bin Harun

    (UCYP University, Malaysia)

Abstract

In recent years, the institution of the museum has changed its dominance to become increasingly focused on visitor attractions. The equivalent of 4.0 revolution museum institutions worldwide implemented a paradigm shift in demonstrated that it remains relevant for the eyes of the public (visitors). The displacement of the museum is strengthened as a digital platform, cultural tourism, and online learning for the global community. This study presents a conceptual framework of museum which relevant to the community through three (3) aspects such as digital platforms, cultural tourism, and online learning. This study focused on three aspects that reflected the changes in the perspectives of professional museums rather than served as a traditional museum (focused on custodial care) to more current (focused to educate and entertain the community).

Suggested Citation

  • Muhamad Amirul Hafiz bin Zulkifli & Fathul Nabila binti Abd Karim & Nur Shahizani binti Zambri & Muhammad Harraz bin Rahimin & Muhammad Eizman bin Harun, 2026. "The Practices, Issues, and Challenges of Cultural Tourism in Museum Institutions Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(2), pages 7418-7441, February.
    • Handle: RePEc:bcp:journl:v:10:y:2026:i:2:p:7418-7441
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    References listed on IDEAS

    as
    1. Juan Luis Campa & Francesca Pagliara & María Eugenia López-Lambas & Rosa Arce & Begoña Guirao, 2019. "Impact of High-Speed Rail on Cultural Tourism Development: The Experience of the Spanish Museums and Monuments," Sustainability, MDPI, vol. 11(20), pages 1-22, October.
    2. Mina Fanea-Ivanovici, 2018. "Culture as a Prerequisite for Sustainable Development. An Investigation into the Process of Cultural Content Digitisation in Romania," Sustainability, MDPI, vol. 10(6), pages 1-17, June.
    3. Bethany Rex, 2020. "Which museums to fund? Examining local government decision-making in austerity," Local Government Studies, Taylor & Francis Journals, vol. 46(2), pages 186-205, March.
    4. Hilal Erkuş-Öztürk & Pieter Terhorst, 2018. "Economic diversification of a single-asset tourism city: evidence from Antalya," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(4), pages 422-439, March.
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