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Market Share as a Performance Measure: A Conceptual Framework

Author

Listed:
  • Tommy Hsu

    (Tarleton State University, U.S.A.)

Abstract

In this article, the author provides an overview of the literature in the market share research and proposes a comprehensive model which can empirically investigate the relationship between market share and profitability. Also, several potential theoretically-driven moderators that may have impact on the MS-Profitability relationship are identified and included in the proposed model. Of the moderators, the author divides them into two different groups: firm-specific and market-specific. The difference between these two groups can also further provide business managers some implications for their practices.

Suggested Citation

  • Tommy Hsu, 2022. "Market Share as a Performance Measure: A Conceptual Framework," European Journal of Studies in Management and Business, EUROKD, vol. 21, pages 24-34.
    • Handle: RePEc:bco:mbrqaa::v:21:y:2022:p:24-34
    DOI: 10.32038/mbrq.2022.21.02
    as

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    References listed on IDEAS

    as
    1. Ahmadi-Esfahani, Fredoun Z., 2006. "Constant market shares analysis: uses, limitations and prospects," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 50(4), pages 1-17, December.
    2. Fredoun Z. Ahmadi-Esfahani, 2006. "Constant market shares analysis: uses, limitations and prospects ," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 50(4), pages 510-526, December.
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