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CRITERIA FOR PRODUCT QUALITY IN THE FRAME OF INTERCULTURAL MARKET STRATEGIES OF SMALL AND MEDIUM SIZED ENTERPRISES - a brief review of literature -

  • MIHAELA DRAGAN

    ()

    (Faculty of Economics and Business Administration, Babes-Bolyai University Cluj-Napoca, Romania)

  • ZENOVIA CRISTIANA POP

    ()

    (Faculty of Economics and Business Administration, Babes-Bolyai University Cluj-Napoca, Romania)

Registered author(s):

    The paper shows that a successful sale of a product is determined not only by the quality but also by the country-specific differences in the field of quality management. Although these criteria are world-wide similar, the priorities are national defined differently. Being an essential component of international management, the intercultural aspects of quality management are acting as a science that is common-shared by all nations and has a great influence on the social behavior of the costumer. The quality term is treated in respect with reference to the user, to the criteria of product quality such as: design, functionality, image of the manufacturer, service, many – sided applicability, economic efficiency and reliability on the one hand as well as to intercultural market strategies on the other hand.

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_2_2008.pdf
    File Function: Revised version, 2008
    Download Restriction: no

    Article provided by Babes-Bolyai University, Faculty of Business in its journal JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA.

    Volume (Year): (2008)
    Issue (Month): ()
    Pages:

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    Handle: RePEc:bbn:journl:2008_2_7_dragan
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    1. Myers, Stewart C., 1984. "Capital structure puzzle," Working papers 1548-84., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    2. Shiqing Ling & Michael McAleer, 2001. "Asymptotic Theory for a Vector ARMA-GARCH Model," ISER Discussion Paper 0549, Institute of Social and Economic Research, Osaka University.
    3. Myers, Stewart C, 1984. " The Capital Structure Puzzle," Journal of Finance, American Finance Association, vol. 39(3), pages 575-92, July.
    4. Torben G. Andersen & Tim Bollerslev & Francis X. Diebold & Heiko Ebens, 2000. "The Distribution of Stock Return Volatility," NBER Working Papers 7933, National Bureau of Economic Research, Inc.
    5. Bollerslev, Tim, 1986. "Generalized autoregressive conditional heteroskedasticity," Journal of Econometrics, Elsevier, vol. 31(3), pages 307-327, April.
    6. Stewart C. Myers, 1984. "Capital Structure Puzzle," NBER Working Papers 1393, National Bureau of Economic Research, Inc.
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