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Success Factors Of Business Strategy In Emerging Country Markets

Author

Listed:
  • Dana Boscor

    (Transilvania University Faculty of Economic Sciences and Business Administration)

  • Gabriel Bratucu

    (Transilvania University Faculty of Economic Sciences and Business Administration)

  • Axinia Bianca Boitor

    (Transilvania University Faculty of Economic Sciences and Business Administration)

  • Alexandra Talpâur

    (Transilvania University Faculty of Economic Sciences and Business Administration)

Abstract

The paper presents the most important success factors that can be used by multinational companies in the international business strategy in emerging country markets. The most important factors are: the relationship with the government, with the customers, suppliers and the community, the entry strategy and the adaptation of the marketing mix elements.For the emerging markets new business models have to be developed, taking into account the problems of poverty and distorted income distribution.

Suggested Citation

  • Dana Boscor & Gabriel Bratucu & Axinia Bianca Boitor & Alexandra Talpâur, 2011. "Success Factors Of Business Strategy In Emerging Country Markets," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(39), pages 76-83.
  • Handle: RePEc:aio:aucsse:v:1:y:2011:i:39:p:76-83
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    File URL: http://feaa.ucv.ro/AUCSSE/0039v1-012.pdf
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    References listed on IDEAS

    as
    1. Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    emerging markets; strategy; success factors ; multinational companies; networks;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business

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