IDEAS home Printed from
   My bibliography  Save this article

Success Factors Of Business Strategy In Emerging Country Markets


  • Dana Boscor

    (Transilvania University Faculty of Economic Sciences and Business Administration)

  • Gabriel Bratucu

    (Transilvania University Faculty of Economic Sciences and Business Administration)

  • Axinia Bianca Boitor

    (Transilvania University Faculty of Economic Sciences and Business Administration)

  • Alexandra Talpâur

    (Transilvania University Faculty of Economic Sciences and Business Administration)


The paper presents the most important success factors that can be used by multinational companies in the international business strategy in emerging country markets. The most important factors are: the relationship with the government, with the customers, suppliers and the community, the entry strategy and the adaptation of the marketing mix elements.For the emerging markets new business models have to be developed, taking into account the problems of poverty and distorted income distribution.

Suggested Citation

  • Dana Boscor & Gabriel Bratucu & Axinia Bianca Boitor & Alexandra Talpâur, 2011. "Success Factors Of Business Strategy In Emerging Country Markets," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(39), pages 76-83.
  • Handle: RePEc:aio:aucsse:v:1:y:2011:i:39:p:76-83

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
    Full references (including those not matched with items on IDEAS)

    More about this item


    emerging markets; strategy; success factors ; multinational companies; networks;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:aucsse:v:1:y:2011:i:39:p:76-83. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Anca Bandoi). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.