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Consumers’ Intention to adopt Online Food Delivery Apps in Bangladesh: An Empirical Analysis

Author

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  • Samiya Bint Halim

    (Department of Business Administration, Bangladesh Army University of Science and Technology, Saidpur, Bangladesh.)

Abstract

This study’s aim was to explain the factors affecting consumers’ intention to adopt online food delivery (OFD) apps in Bangladesh. In doing so, the author developed a research model by integrating the unified theory of acceptance and use of technology (UTAUT) model and innovation resistance theory. This quantitative study was conducted by collecting data from 256 respondents and those data were analyzed using partial least squares structural equation modeling (PLS-SEM). In this research, the author found that performance expectancy, effort expectancy, social influence, and facilitating conditions have positive and significant effect on consumers’ intent to adopt OFD apps, while adoption barriers had a negative influence upon consumers’ behavioral intention. Several inferences for theory and management have been made on these findings.

Suggested Citation

  • Samiya Bint Halim, 2023. "Consumers’ Intention to adopt Online Food Delivery Apps in Bangladesh: An Empirical Analysis," International Journal of Science and Business, IJSAB International, vol. 21(1), pages 1-12.
    • Handle: RePEc:aif:journl:v:21:y:2023:i:1:p:1-12
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    References listed on IDEAS

    as
    1. Huang, Yu-Chih & Backman, Sheila J. & Backman, Kenneth F. & Moore, DeWayne, 2013. "Exploring user acceptance of 3D virtual worlds in travel and tourism marketing," Tourism Management, Elsevier, vol. 36(C), pages 490-501.
    2. Laukkanen, Tommi, 2016. "Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking," Journal of Business Research, Elsevier, vol. 69(7), pages 2432-2439.
    3. Tauhid Ahmed Bappy & Md. Ashikur Rahman Avi, 2021. "Technological Innovation Application in the Tourism and Hospitality Industry of Bangladesh," Springer Books, in: Azizul Hassan (ed.), Technology Application in the Tourism and Hospitality Industry of Bangladesh, chapter 0, pages 63-77, Springer.
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