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Research Report: U.S. Farmers Markets—Essential Business Survival in Disrupting Times

Author

Listed:
  • Rossi, Jairus
  • Zare, Mahla
  • Woods, Tim

Abstract

In this paper, we evaluate the impact of COVID-19 on farmers market (FM) sales across the United States during the 2020 operating season using survey responses from 420 market managers. Using a multinomial logit model, we evaluate how certain market characteristics are associated with increased probabilities of market organizations gaining or losing revenue in 2020. We find that SNAP sales changes, market location, and COVID-19 intensity impacted revenue outcomes. State COVID-19 policies for FM and the existence of FM assistance organizations had less of an impact.

Suggested Citation

  • Rossi, Jairus & Zare, Mahla & Woods, Tim, 2022. "Research Report: U.S. Farmers Markets—Essential Business Survival in Disrupting Times," Journal of Food Distribution Research, Food Distribution Research Society, vol. 53(01), March.
    • Handle: RePEc:ags:jlofdr:339675
    DOI: 10.22004/ag.econ.339675
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    References listed on IDEAS

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    1. Becca B.R. Jablonski & Joy Casnovsky & Jill K. Clark & Rebecca Cleary & Beth Feingold & Darcy Freedman & Steven Gray & Xiaobo Romeiko & Laura Schmitt Olabisi & Mariana Torres & Alexandra E. van den Be, 2021. "Emergency Food Provision for Children and Families during the COVID‐19 Pandemic: Examples from Five U.S. Cities," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(1), pages 169-184, March.
    2. Thilmany, Dawn & Brislen, Lilian & Edmondson, Hailey & Gill, Mackenzie & Jablonski, Becca B. R. & Rossi, Jairus & Woods. Tim & Schaffstall, Samantha, 2021. "Novel methods for an interesting time: Exploring U.S. local food systems’ impacts and initiatives to respond to COVID," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 65(04), January.
    3. Jill E. Hobbs, 2020. "Food supply chains during the COVID‐19 pandemic," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 171-176, June.
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