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Consumer Responses To Online Food Retailing

Author

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  • Morganosky, Michelle A.
  • Cude, Brenda J.

Abstract

Consumer behavior in the context of online food retail channels is analyzed. The research is a follow-up to an earlier study conducted in early 1998 on consumer response to online food shopping. In the 1998 study (N=243), a majority of the sample (51 percent) were "new" users of online food shopping (<6 months); 35 percent were "intermediate" users (1-6 months); and only 14 percent were "experienced" users (>6 months). In contrast, the new user segment in the follow-up study (N=412) was 29 percent; the intermediate segment was 28 percent; and the experienced group was 43 percent. Demographic profiles and shopping behaviors of respondents in the two studies are compared. Using cluster analysis, four distinct segments of online food shoppers are identified. Marketing strategy implications for online retailers and store retailers are discussed.

Suggested Citation

  • Morganosky, Michelle A. & Cude, Brenda J., 2001. "Consumer Responses To Online Food Retailing," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(1), pages 1-13, March.
    • Handle: RePEc:ags:jlofdr:26530
    DOI: 10.22004/ag.econ.26530
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    File URL: https://ageconsearch.umn.edu/record/26530/files/32010005.pdf
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    References listed on IDEAS

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    1. Hiser, Jennifer & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 1999. "An Exploratory Analysis Of Familiarity And Willingness To Use Online Food Shopping Services In A Local Area Of Texas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), pages 1-13, March.
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    Cited by:

    1. Bengi İlhan & Tutku İşçioğlu, 2015. "Effect of women’s labor market status on online grocery shopping, the case of Turkey," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 5(2), pages 371-396, December.

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