Impacts of Promotional Tactics in a Conditional Demand System for Beverages
This study examined the impacts of four promotional tacticsâ€”features, displays, features and display together, and temporary price reductionsâ€”in context of a conditional demand system for 12 beverages. The Rotterdam model with promotion effects specified through the Tintner-Ichimura-Basmann relationship was used in the empirical study. The estimated conditional-demand equations exhibited relatively strong own- and cross-promotional effects, indicating a relatively high level of competition for market share among the beverages studied.
Volume (Year): 25 (2007)
Issue (Month): 2 ()
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- Brown, Mark G. & Behr, Robert M. & Lee, Jonq-Ying, 1994. "Conditional Demand And Endogeneity? A Case Study Of Demand For Juice Products," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 19(01), July.
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