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Creole Coffee

Author

Listed:
  • Kennedy, P. Lynn
  • Roule, Elizabeth D.

Abstract

Creolé Coffee had just started to achieve regional and national success. However,recent volatility in the world coffee market resulted not only in price instabilities, but also created difficulty in procuring the high-quality product customers had grown to expect from Creolé. In examining this situation, Jim Brewer determined that the company must adapt their relationships with producers to ensure the availability of the quality and quantity of coffee needed to produce the premium blends consumers now associate with Creolé. In turn this would allow the company to provide consumers with a high quality product at a stable price.

Suggested Citation

  • Kennedy, P. Lynn & Roule, Elizabeth D., 2004. "Creole Coffee," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 7(02).
  • Handle: RePEc:ags:ifaamr:8119
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    File URL: http://purl.umn.edu/8119
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    References listed on IDEAS

    as
    1. Robert H. Bates, 1998. "Open-Economy Politics: The Political Economy of the World Coffee Trade," Economics Books, Princeton University Press, edition 1, number 6067.
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