Konsumentenpräferenzen bei Rotwein: Ergebnisse einer Conjoint-Analyse und hedonischer Tests zur Beurteilung des Gesamteindrucks
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DOI: 10.22004/ag.econ.259258
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References listed on IDEAS
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
- Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
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Keywords
Consumer/Household Economics; Marketing;Statistics
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