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Selection of Communication Routes in Agriculture Equipment Company

Author

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  • Křečková, J.
  • Rydval, J.
  • Brožová, H.
  • Hornická, A.

Abstract

Many publications describe problems in businesses and project management that are caused by communication. Team communication is a very complicated process full of soft aspects. One of basic problems represents a choice of an appropriate communication route kind useful for messages transmission between the team members as sources and recipients. It is a complex issue because of necessity to evaluate individual communication routes from many different perspectives. Therefore the suitable communication route of team members can be selected by a multicriterial mathematical model. Since communication can be understood as a distribution of messages, the appropriate model form can be based on the distribution model. The proposed model is derived from the three-dimensional transportation problem. The article discusses the possibility of this approach on the case study of communication modelling in the field of agriculture. Specifically, it is constructed and solved a model of communication problem for small team of agriculture equipment dealers.

Suggested Citation

  • Křečková, J. & Rydval, J. & Brožová, H. & Hornická, A., 2017. "Selection of Communication Routes in Agriculture Equipment Company," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 9(4).
    • Handle: RePEc:ags:aolpei:276073
    DOI: 10.22004/ag.econ.276073
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    References listed on IDEAS

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