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The Green Deal – Dynamizer of Digitalization in Tourism: The Case of Cluj-Napoca Smart City

Author

Listed:
  • Delia Popescu

    (Babeº-Bolyai University, Cluj-Napoca, Romania)

  • Monica Maria Coros

    (Bucharest University of Economic Studies, Romania)

  • Iuliana Pop

    (Babeº-Bolyai University, Cluj-Napoca, Romania)

  • Cristina Bolog

    (Bucharest University of Economic Studies, Romania)

Abstract

Global tourism activity reached high levels before the outbreak of the pandemic, but it was also one of the most affected economic sectors in 2020 when there was a real collapse of tourism activity. Tourism is an activity with a high degree of pollution, with many studies highlighting the fact that the hotel industry is a high-energy consumption and polluting sector. The Green Deal (GD), a bold project of the European Union, aims to make Europe carbon-neutral by 2050. Tourism is not an objective explicitly presented in the GD but because tourism is an activity with a high degree of pollution it must align to the new requirements. Targeting the hotel market of Cluj-Napoca, the article aims to analyse the activity of the hotels in terms of their adaptation to the new recommendations of the European Commission, implementing the GD, and moving to digitalization, as a new stage, for a cleaner environment. The research combines descriptive and inferential statistical methods to test the hypotheses formulated and to investigate the links between the variables studied, through unifactorial one-way ANOVA analysis. At the same time, the internal consistency of the 62 items of the questionnaire, filled in by the 38 hotels participating in the study, was analysed, obtaining a high Cronbach-Alpha score (0.88). The main conclusions drawn indicate a low degree of familiarity of hotel employees with the provisions of GD. In addition, especially in the case of internationally affiliated and of 4- and 5-star (*) hotels, the existence of a sustainable development policy is associated with a focus on local producers for both the supply of agri-food products and cosmetics and personal care products. The COVID-19 pandemic accelerated the digitization process of Cluj-Napoca hotels.

Suggested Citation

  • Delia Popescu & Monica Maria Coros & Iuliana Pop & Cristina Bolog, 2022. "The Green Deal – Dynamizer of Digitalization in Tourism: The Case of Cluj-Napoca Smart City," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(59), pages 110-110.
    • Handle: RePEc:aes:amfeco:v:24:y:2022:i:59:p:110
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    References listed on IDEAS

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    1. Kim Boes & Dimitrios Buhalis & Alessandro Inversini, 2015. "Conceptualising Smart Tourism Destination Dimensions," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 391-403, Springer.
    2. Dan-Cristian Dabija & Raluca Babut, 2013. "An approach to sustainable development from tourists` perspective. Empirical evidence in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 617-633, November.
    3. Armenia ANDRONICEANU & Mihaela IVAN, 2012. "€Žsmart City†- A Challenge For The Development Of The Cooperation Mechanism Between European Cities," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2012(8), pages 333-346, June.
    4. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
    5. Armenia ANDRONICEANU & Mihaela IVAN, 2012. "Smart City - A Challenge For The Development Of The Cooperation Mechanism Between European Cities," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 2012(8), pages 333-346, June.
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    Cited by:

    1. Jungwoon Seo & Chang-Sik Kim & Bong-Seok Kim & Sihyeon Park, 2024. "Customers’ Behavioral Intentions in Relation to Sustainable Green Marketing Activities in Hotels," SAGE Open, , vol. 14(2), pages 21582440241, May.
    2. Georgică Gheorghe & Petronela Tudorache & Ioan Mihai Roşca, 2023. "The Contribution of Green Marketing in the Development of a Sustainable Destination through Advanced Clustering Methods," Sustainability, MDPI, vol. 15(18), pages 1-24, September.
    3. Ioan Aurel Chereches & Iulia Diana Arion & Iulia C. Muresan & Ferenc Gaspar, 2023. "Study of the Effects of the COVID-19 Pandemic on Air Quality: A Case Study in Cluj-Napoca, Romania," Sustainability, MDPI, vol. 15(3), pages 1-20, January.

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    Keywords

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    JEL classification:

    • Q20 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - General
    • Q30 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - General
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling
    • Z30 - Other Special Topics - - Tourism Economics - - - General

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