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Employing Touristic Advertisement Treatments to Enrich the Visual Identity: A Study on Textile Design for Egyptian Coastal Hotels

Author

Listed:
  • Shimaa Salah Sadek Sedek

    (Department of Advertising, Benha University, Egypt)

  • Nashwa Moustafa Nagy

    (Spinning, Department of Weaving and Knitting, Benha University, Egypt)

Abstract

Tourism is one of the top priorities of the country as a source of national income, Therefore, the State seeks to promote the tourism sector and its infrastructure. This study assumed that the use of graphics treatments for tourism advertising through the textile furnishing of hotels in coastal cities enriches their visual identity. Also, the synchronized presentation of tourism Ads along with specifically designed textile furnishings can play an active role in confirming the hotel distinctive identity.

Suggested Citation

  • Shimaa Salah Sadek Sedek & Nashwa Moustafa Nagy, 2019. "Employing Touristic Advertisement Treatments to Enrich the Visual Identity: A Study on Textile Design for Egyptian Coastal Hotels," Current Trends in Fashion Technology & Textile Engineering, Juniper Publishers Inc., vol. 5(1), pages 13-28, July.
    • Handle: RePEc:adp:ctftte:v:5:y:2019:i:1:p:13-28
    DOI: 10.19080/CTFTTE.2019.05.555653
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    References listed on IDEAS

    as
    1. Laforet, Sylvie, 2008. "Size, strategic, and market orientation affects on innovation," Journal of Business Research, Elsevier, vol. 61(7), pages 753-764, July.
    2. Hassan Salehi & Morteza Farahbakhsh, 2014. "Tourism Advertisement Management and Effective Tools in Tourism Industry," International Journal of Geography and Geology, Conscientia Beam, vol. 3(10), pages 124-134.
    3. Hassan Salehi & Morteza Farahbakhsh, 2014. "Tourism Advertisement Management and Effective Tools in Tourism Industry," International Journal of Geography and Geology, Conscientia Beam, vol. 3(10), pages 124-134.
    Full references (including those not matched with items on IDEAS)

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