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Towards Inclusive Dialogue: Reshaping Development Communication for Holistic Societal Growth

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  • Hassan Satti

    (University of Punjab Lahore)

Abstract

This paper redefines the essence of Development Communication, emphasizing the pivotal role of genuine dialogue in fostering comprehensive growth. The study explores the concept of development communication, which has categorized nations as either developed or underdeveloped since the conclusion of World War II. Communication was utilized as a tool for development in both theoretical discussions and practical applications. Departing from traditional one-way communication models, this study advocates for a paradigm shift towards participatory and inclusive approaches. It explores the transformative power of authentic dialogue in the developmental process, highlighting its significance in understanding diverse perspectives, fostering community engagement, and promoting sustainable development. Drawing on empirical evidence and theoretical frameworks, this paper delves into the principles and practices that underpin genuine dialogue, shedding light on its potential to drive holistic growth. By advocating for a communication approach that prioritizes active engagement and collaboration among stakeholders, this paper contributes to a broader discourse on reshaping Development Communication for more effective and inclusive societal advancement.

Suggested Citation

  • Hassan Satti, 2023. "Towards Inclusive Dialogue: Reshaping Development Communication for Holistic Societal Growth," Magna Carta: Contemporary Social Science, 50sea, vol. 2(3), pages 142-152, September.
    • Handle: RePEc:abq:mccss1:v:2:y:2023:i:3:p:142-152
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