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The New Reality of Competing: Strategic Marketing Intelligence and the Assessment of the Business Transformational Model Proposition

Author

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  • Nurhan Papatya
  • Gurcan Papatya

Abstract

Problem statement: The study contains "Strategic Marketing Intelligence (SMI)" contents and formation which are directed to the business’s permanent and continuous priority and the investigation of "transformational model proposition", designing bases, the thought of transformation to core competence and proposed model’s applicability and advantages. Approach: This study is handled as a qualitative assessment related to restricting content of the concepts and to theorize an explanatory hypothesis under the base of data and document analysis. Now therefore, it’s evaluated as a conceptual study connected to theorizing model. Results: SMI transformational model proposition has been assessed related to settling the telescoping system which is connected to the new reality of competition and integrated system leadership and helpful at determining their own system development and at easing the obtainment of the system leadership by presenting a reliable topographic map. Conclusion: A business’s existing in today/future, not being a follower but to be the followed one, always without losing setting sail in a free soul, handling integral system leadership are all depend on creating permanent values/being in action oriented activities. Creating permanent values/being in action oriented activities can be possible just with correct assessed/lead informatics, inclusive/completive SMI, which is reachable, correct, full in time, cross coordinative, shared.

Suggested Citation

  • Nurhan Papatya & Gurcan Papatya, 2011. "The New Reality of Competing: Strategic Marketing Intelligence and the Assessment of the Business Transformational Model Proposition," American Journal of Economics and Business Administration, Science Publications, vol. 3(3), pages 479-489, September.
    • Handle: RePEc:abk:jajeba:ajebasp.2011.479.489
    DOI: 10.3844/ajebasp.2011.479.489
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    References listed on IDEAS

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    1. Williams, J.R., 1992. "How Sustainable is your Competitive Advantage?," GSIA Working Papers 1992-03, Carnegie Mellon University, Tepper School of Business.
    2. Constance E. Helfat & Ruth S. Raubitschek, 2000. "Product sequencing: co‐evolution of knowledge, capabilities and products," Strategic Management Journal, Wiley Blackwell, vol. 21(10‐11), pages 961-979, October.
    3. Helfat, C.E. & Raubitschek, R.S., 2000. "Product Sequencing: Co-Evolution of Knowledge, Capabilities and Products," Papers 00-1, U.S. Department of Justice - Antitrust Division.
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    Cited by:

    1. Simin SARI & Abdollah NOAMI & Gholamreza HEYDARI, 2018. "The Restructuring Of Strategic Marketing Intelligence With Considering The Developing Role Of Open Source Data," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 10-20, November.

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