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Medical Schemes Marketing Expenditure During the Covid-19 Pandemic, South Africa

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  • Michael Mncedisi Willie

    (Council for Medical Schemes, Policy Research and Monitoring, South Africa)

Abstract

Digital marketing as an online marketing approach connects brands with consumers via the Internet...

Suggested Citation

  • Michael Mncedisi Willie, 2022. "Medical Schemes Marketing Expenditure During the Covid-19 Pandemic, South Africa," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 41(2), pages 32554-32557, January.
    • Handle: RePEc:abf:journl:v:41:y:2022:i:2:p:32554-32557
    DOI: 10.26717/BJSTR.2022.41.006579
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    References listed on IDEAS

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    1. Murali, S. & Pugazhendhi, S. & Muralidharan, C., 2016. "Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 67-83.
    2. Ahmed S. Ajina, 2019. "The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(3), pages 1512-1527, March.
    3. Y. Dwivedi & E. Ismagilova & L. Hughes & J. Carlson & R. Filieri & J. Jacobson & V. Jain & H. Karjaluoto & H. Kefi & A. S. Krishen & V. Kumar & M. Rahman & R. Raman & P. Rauschnabel & J. Rowley & J. S, 2021. "Setting the future of digital and social media marketing research: Perspectives and research propositions," Post-Print hal-04713688, HAL.
    4. Dwivedi, Yogesh K. & Ismagilova, Elvira & Hughes, D. Laurie & Carlson, Jamie & Filieri, Raffaele & Jacobson, Jenna & Jain, Varsha & Karjaluoto, Heikki & Kefi, Hajer & Krishen, Anjala S. & Kumar, Vikra, 2021. "Setting the future of digital and social media marketing research: Perspectives and research propositions," International Journal of Information Management, Elsevier, vol. 59(C).
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    Keywords

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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