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The Role of AI Tools in Enhancing Student Satisfaction and Learning Outcomes in Developing Countries

Author

Listed:
  • Mohamed Elsayed Abdelsalam Ghanem

    (PhD Candidate in Finance, Universitat Oberta de Catalunya, Spain)

  • Asma Salman

    (American University in the Emirates, Dubai, United Arab Emirates)

  • Muthanna G. Abdul Razzaq

    (American University in the Emirates, Dubai, United Arab Emirates)

  • Safaa Sayed Mahmoud

    (Department of Business Administration, College of Business, University of Bisha, Bisha 61922, Saudi Arabia
    Professor, Ain Shams University, Egypt)

  • Mohammed Abdul Imran Khan

    (Assistant Professor of Finance, Department of Finance & Economics, Dhofar University, Oman)

Abstract

[Purpose] This study examines the determinants of students’ acceptance and use of artificial intelligence (AI)-based academic support systems in higher education. It focuses on how performance expectancy, information accuracy, and pedagogical fit influence behavioral intention, actual use, and academic performance of the students. Additionally, this study evaluated the mediating roles of behavioral intention and satisfaction in shaping students’ learning experiences in AI-enabled environments across different institutional contexts. [Design/methodology/approach] An extended Unified Theory of Acceptance and Use of Technology (UTAUT) framework is employed using cross-sectional survey data collected from students in higher education institutions in the United Arab Emirates (UAE) and India. Structural Equation Modeling (SEM) was applied to examine the relationships among the constructs. A mediation analysis was conducted to capture indirect effects, and cross-country validation was performed to assess the robustness and generalizability of the model across diverse educational settings. [Findings] The findings revealed that performance expectancy, information accuracy, and pedagogical fit significantly enhanced students’ behavioral intention to adopt AI-based tools (p

Suggested Citation

  • Mohamed Elsayed Abdelsalam Ghanem & Asma Salman & Muthanna G. Abdul Razzaq & Safaa Sayed Mahmoud & Mohammed Abdul Imran Khan, 2026. "The Role of AI Tools in Enhancing Student Satisfaction and Learning Outcomes in Developing Countries," Advances in Decision Sciences, Asia University, Taiwan, vol. 30(1), pages 336-376, March.
    • Handle: RePEc:aag:wpaper:v:30:y:2026:i:1:p:336-376
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    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education

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