IDEAS home Printed from https://ideas.repec.org/r/oup/jconrs/v29y2002i1p70-90.html
   My bibliography  Save this item

Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Mahmut Sonmez & Deli Yang & Gerald Fryxell, 2013. "Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers’ Perception of Global Brands in China," Journal of Business Ethics, Springer, vol. 115(1), pages 195-211, June.
  2. Ponce de Leon, Rebecca & Carter, James T. & Rosette, Ashleigh Shelby, 2024. "Sincere solidarity or performative pretense? Evaluations of organizational allyship," Organizational Behavior and Human Decision Processes, Elsevier, vol. 180(C).
  3. Detlev Zwick & Janice Denegri-Knott & Jonathan Schroeder, 2007. "The Social Pedagogy of Wall Street: Stock Trading as Political Activism?," Journal of Consumer Policy, Springer, vol. 30(3), pages 177-199, September.
  4. Stefan Hoffmann & Katharina Hutter, 2012. "Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research," Journal of Consumer Policy, Springer, vol. 35(2), pages 215-236, June.
  5. Martin, Ursula M. & Thapa, Urusha & Aguinis, Herman, 2024. "Punishing the good? How to minimize an unfair CSR-washing label," Business Horizons, Elsevier, vol. 67(2), pages 199-207.
  6. Tsuen-Ho Hsu & Ling-Zhong Lin, 2021. "A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores," Mathematics, MDPI, vol. 9(20), pages 1-24, October.
  7. Jan-Benedict E. M. Steenkamp & Inge Geyskens, 2014. "Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning," Marketing Science, INFORMS, vol. 33(1), pages 6-26, January.
  8. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
  9. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2018. "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis," Journal of Business Research, Elsevier, vol. 91(C), pages 123-133.
  10. Christian H. Koch, 2020. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 593-606, September.
  11. Gupta, Shashwat & Foroudi, Mohammad M. & Väätänen, Juha & Gupta, Suraksha & Tiu Wright, Len, 2020. "Nations as brands: Cinema's place in the branding role," Journal of Business Research, Elsevier, vol. 116(C), pages 721-733.
  12. Totz, Carsten, 2005. "Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen," Working Papers 30, University of Münster, Competence Center Internet Economy and Hybrid Systems, European Research Center for Information Systems (ERCIS).
  13. Villagra, Nuria & Monfort, Abel & Méndez-Suárez, Mariano, 2021. "Firm value impact of corporate activism: Facebook and the stop hate for profit campaign," Journal of Business Research, Elsevier, vol. 137(C), pages 319-326.
  14. de Kervenoael, Ronan & Palmer, Mark & Hallsworth, Alan, 2013. "From the outside in: Consumer anti-choice and policy implications in the mobile gaming market," Telecommunications Policy, Elsevier, vol. 37(6), pages 439-449.
  15. Vittoria Marino & Letizia Lo Presti, 2015. "L?impatto della brand crisis sulla clientela e l?effetto della fedelt? alla marca," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(3), pages 103-121.
  16. Walter Wymer & Mohammad Muzahid Akbar, 2017. "Brand authenticity, its conceptualization, and its relevance to nonprofit marketing," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(3), pages 359-374, September.
  17. Margaret M. Willis & Juliet B. Schor, 2012. "Does Changing a Light Bulb Lead to Changing the World? Political Action and the Conscious Consumer," The ANNALS of the American Academy of Political and Social Science, , vol. 644(1), pages 160-190, November.
  18. Ertimur, Burçak & Venkatesh, Alladi, 2010. "Opportunism in co-production: Implications for value co-creation," Australasian marketing journal, Elsevier, vol. 18(4), pages 256-263.
  19. da Silveira, Catherine & Lages, Carmen & Simões, Cláudia, 2013. "Reconceptualizing brand identity in a dynamic environment," Journal of Business Research, Elsevier, vol. 66(1), pages 28-36.
  20. Cherrier, Hélène, 2009. "Anti-consumption discourses and consumer-resistant identities," Journal of Business Research, Elsevier, vol. 62(2), pages 181-190, February.
  21. Michael B. Beverland, 2005. "Crafting Brand Authenticity: The Case of Luxury Wines," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1003-1029, July.
  22. Clinton Amos & Nancy Spears & Iryna Pentina, 2016. "Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 224-259, March.
  23. Kim Amee & McGoun Elton G., 2022. "K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(1), pages 103-134, June.
  24. Giovanna Magnani & Beatrice Re, 0. "Lived experiences about car sharing in young adults: Emerging paradoxes," Italian Journal of Marketing, Springer, vol. 0, pages 1-23.
  25. Nenycz-Thiel, Magda & Romaniuk, Jenni, 2011. "The nature and incidence of private label rejection," Australasian marketing journal, Elsevier, vol. 19(2), pages 93-99.
  26. Jaideep Prabhu & Paul Tracey & Magda Hassan, 2017. "Marketing to the poor: an institutional model of exchange in emerging markets," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 101-122, December.
  27. McGinnis, Lee Phillip & Gentry, James W., 2009. "Underdog consumption: An exploration into meanings and motives," Journal of Business Research, Elsevier, vol. 62(2), pages 191-199, February.
  28. Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L., 2008. "The meanings of branded products: A cross-national scale development and meaning assessment," International Journal of Research in Marketing, Elsevier, vol. 25(2), pages 82-93.
  29. Korschun, Daniel & Du, Shuili, 2013. "How virtual corporate social responsibility dialogs generate value: A framework and propositions," Journal of Business Research, Elsevier, vol. 66(9), pages 1494-1504.
  30. Mohammed Amine Balambo & Abdellah Houssaini, 2014. "Les comportements de simplicité volontaire : une lecture à travers la littérature du soufisme en Islam," Post-Print hal-01237152, HAL.
  31. Jenniina Sihvonen, 2019. "Understanding the drivers of consumer–brand identification," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 583-594, September.
  32. Berthon, Pierre & Pitt, Leyland F. & Campbell, Colin, 2009. "Does brand meaning exist in similarity or singularity?," Journal of Business Research, Elsevier, vol. 62(3), pages 356-361, March.
  33. Miray Baybars & Ayla Özhan-Dedeoğlu, 2021. "Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist Ideologies," Istanbul Business Research, Istanbul University Business School, vol. 50(1), pages 149-176, May.
  34. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 74-95.
  35. Douglas B. Holt, 2012. "Constructing Sustainable Consumption," The ANNALS of the American Academy of Political and Social Science, , vol. 644(1), pages 236-255, November.
  36. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in marketing: synthesis, critical review, and agenda for future research," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 304-323, December.
  37. Chen, Steven & Kim, Yuna & Kohli, Chiranjeev, 2017. "A Korean, a Chinese, and an Indian walk into an American bar: Tapping the Asian-American goldmine," Business Horizons, Elsevier, vol. 60(1), pages 91-100.
  38. Jose Ribamar Siqueira Junior & Enrique Horst & German Molina & Laura H. Gunn & Felipe Reinoso-Carvalho & Burcu Sezen & Nathalie Peña-García, 2023. "Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 95-115, March.
  39. Alhouti, Sarah & Johnson, Catherine M. & Holloway, Betsy Bugg, 2016. "Corporate social responsibility authenticity: Investigating its antecedents and outcomes," Journal of Business Research, Elsevier, vol. 69(3), pages 1242-1249.
  40. Hu, Miao & Chen, Jie & Chen, Qimei & He, Wei, 2020. "It pays off to be authentic: An examination of direct versus indirect brand mentions on social media," Journal of Business Research, Elsevier, vol. 117(C), pages 19-28.
  41. Brian ‘t Hart & Ian Phau, 2022. "Conceptualising attitudes towards brand genuinuity: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 327-340, July.
  42. Sophie Esmann Andersen & Trine Susanne Johansen, 2024. "The activist brand and the transformational power of resistance: towards a narrative conceptual framework," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 140-152, March.
  43. Giovanna Magnani & Beatrice Re, 2020. "Lived experiences about car sharing in young adults: Emerging paradoxes," Italian Journal of Marketing, Springer, vol. 2020(2), pages 207-229, September.
  44. Fournier, Susan & Avery, Jill, 2011. "The uninvited brand," Business Horizons, Elsevier, vol. 54(3), pages 193-207, May.
  45. Melissa Archpru Akaka & Hope Jensen Schau, 2019. "Value creation in consumption journeys: recursive reflexivity and practice continuity," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 499-515, May.
  46. Aloy Okafor & Olusoji George, 2016. "Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(2), pages 84-96, April.
  47. Intaka Piriyakul & Rapepun Piriyakul, 2022. "The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 131-144, June.
  48. Žitkienė Rima & Kriaučiūnaitė-Lazauskienė Gintarė, 2019. "The Interplay of Religious Symbols and Cultural Values Theory in Advertising," Management of Organizations: Systematic Research, Sciendo, vol. 81(1), pages 119-137, June.
  49. María Cristina Bustillo-Castillejo & Rosario Pérez-Morote & Ángela González-Moreno, 2023. "Corporate Social Responsibility and Community Legitimacy: Colombian Caribbean Insights," Sustainability, MDPI, vol. 15(18), pages 1-23, September.
  50. Gabriele Qualizza & Claudio Sambri, 2014. "Marche e giovani consumatori "digitali": uno studio esplorativo," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(1), pages 153-176.
  51. van Osselaer, Stijn M.J. & Fuchs, Christoph & Schreier, Martin & Puntoni, Stefano, 2020. "The Power of Personal," Journal of Retailing, Elsevier, vol. 96(1), pages 88-100.
  52. Scarpi, Daniele, 2010. "Does Size Matter? An Examination of Small and Large Web-Based Brand Communities," Journal of Interactive Marketing, Elsevier, vol. 24(1), pages 14-21.
  53. Andersen, Sophie Esmann & Johansen, Trine Susanne, 2021. "Corporate citizenship: Challenging the corporate centricity in corporate marketing," Journal of Business Research, Elsevier, vol. 131(C), pages 686-699.
  54. Voyer, Benjamin G. & Kastanakis, Minas N. & Rhode, Ann Kristin, 2017. "Co-creating stakeholder and brand identities: A cross-cultural consumer perspective," Journal of Business Research, Elsevier, vol. 70(C), pages 399-410.
  55. Bartikowski, Boris & Gierl, Heribert & Richard, Marie-Odile & Fastoso, Fernando, 2022. "Multiple mental categorizations of culture-laden website design," Journal of Business Research, Elsevier, vol. 141(C), pages 40-49.
  56. Bernard Cova, 2013. "Consumer culture in a post-postmodern world," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 5-12.
  57. Koronaki, Eirini & Kyrousi, Antigone G. & Panigyrakis, George G., 2018. "The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship," Journal of Business Research, Elsevier, vol. 85(C), pages 406-413.
  58. Essamri, Azzouz & McKechnie, Sally & Winklhofer, Heidi, 2019. "Co-creating corporate brand identity with online brand communities: A managerial perspective," Journal of Business Research, Elsevier, vol. 96(C), pages 366-375.
  59. Cova, Bernard & Dalli, Daniele, 2009. "Working Consumers: The Next Step in Marketing Theory?," MPRA Paper 36717, University Library of Munich, Germany.
  60. Matteo Corciolani & Giacomo Gistri & Stefano Pace, 2016. "Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 43-64.
  61. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
  62. Brownlie, Douglas & Hewer, Paul, 2011. "Articulating consumers through practices of vernacular creativity," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 243-253, June.
  63. Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L., 2011. "Branding in a global marketplace: The mediating effects of quality and self-identity brand signals," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 342-351.
  64. Pedeliento, Giuseppe & Bettinelli, Cristina & Andreini, Daniela & Bergamaschi, Mara, 2018. "Consumer entrepreneurship and cultural innovation: The case of GinO12," Journal of Business Research, Elsevier, vol. 92(C), pages 431-442.
  65. Mario Burghausen, 2023. "The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design," Journal of Brand Management, Palgrave Macmillan, vol. 30(2), pages 129-143, March.
  66. Maria Besiou & Mark Hunter & Luk Wassenhove, 2013. "A Web of Watchdogs: Stakeholder Media Networks and Agenda-Setting in Response to Corporate Initiatives," Journal of Business Ethics, Springer, vol. 118(4), pages 709-729, December.
  67. Högström, Claes & Gustafsson, Anders & Tronvoll, Bård, 2015. "Strategic brand management: Archetypes for managing brands through paradoxes," Journal of Business Research, Elsevier, vol. 68(2), pages 391-404.
  68. Bulmer, Sandy & Buchanan-Oliver, Margo, 2010. "Experiences of brands and national identity," Australasian marketing journal, Elsevier, vol. 18(4), pages 199-205.
  69. Roster, Catherine A., 2014. "Cultural influences on global firms' decisions to cut the strategic brand ties that bind: A commentary essay," Journal of Business Research, Elsevier, vol. 67(4), pages 486-488.
  70. Wiegerinck, V.J.J., 2006. "Consumer trust and food safety. : An attributional approach to food safety incidents and channel response," Other publications TiSEM 6853c430-a9ce-434f-8d45-b, Tilburg University, School of Economics and Management.
  71. Black, Iain & Veloutsou, Cleopatra, 2017. "Working consumers: Co-creation of brand identity, consumer identity and brand community identity," Journal of Business Research, Elsevier, vol. 70(C), pages 416-429.
  72. Bartsch, Fabian & Diamantopoulos, Adamantios & Paparoidamis, Nicholas G. & Chumpitaz, Ruben, 2016. "Global brand ownership: The mediating roles of consumer attitudes and brand identification," Journal of Business Research, Elsevier, vol. 69(9), pages 3629-3635.
  73. Bianca-Florentina CHEREGI, 2018. "Consumer Life and User Generated Content in the Age of Social Media," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 6(2), pages 285-305, June.
  74. Zhou, Ling & Wang, Tao & Zhang, Qin & Mou, Yupeng, 2013. "Consumer insecurity and preference for nostalgic products: Evidence from China," Journal of Business Research, Elsevier, vol. 66(12), pages 2406-2411.
  75. Damien Chaney & Renaud Lunardo & Rémi Mencarelli, 2018. "Consumption experience: past, present and future," Post-Print hal-01951670, HAL.
  76. Michal Carrington & Andreas Chatzidakis & Helen Goworek & Deirdre Shaw, 2021. "Consumption Ethics: A Review and Analysis of Future Directions for Interdisciplinary Research," Journal of Business Ethics, Springer, vol. 168(2), pages 215-238, January.
  77. Koushyar Rajavi & Tarun Kushwaha & Jan-Benedict E M Steenkamp, 2019. "In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 651-670.
  78. Chaney, Damien & Pulh, Mathilde & Mencarelli, Rémi, 2018. "When the arts inspire businesses: Museums as a heritage redefinition tool of brands," Journal of Business Research, Elsevier, vol. 85(C), pages 452-458.
  79. Richard I. Purves & Martine Stead & Douglas Eadie, 2018. "“I Wouldn’t Be Friends with Someone If They Were Liking Too Much Rubbish”: A Qualitative Study of Alcohol Brands, Youth Identity and Social Media," IJERPH, MDPI, vol. 15(2), pages 1-18, February.
  80. Kim Amee & McGoun Elton G., 2022. "K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(2), pages 103-134, June.
  81. Füller, Johann & Schroll, Roland & von Hippel, Eric, 2013. "User generated brands and their contribution to the diffusion of user innovations," Research Policy, Elsevier, vol. 42(6), pages 1197-1209.
  82. Annie Banikema & Dominique Roux, 2014. "La propension à résister du consommateur : contribution à l'étude d'une disposition à s'opposer aux tentatives d'influence marchande," Post-Print hal-02956891, HAL.
  83. Tiwsakul, Rungpaka Amy & Hackley, Chris, 2012. "Postmodern paradoxes in Thai-Asian consumer identity," Journal of Business Research, Elsevier, vol. 65(4), pages 490-496.
  84. Christian H. Koch, 0. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-14.
  85. Stéphane Debenedetti & Alain Debenedetti & Rémi Mencarelli, 2011. "Une approche CCT de l'expérience muséale chez les jeunes adultes: le modèle de Falk," Post-Print halshs-00635794, HAL.
  86. Friederike Döbbe & Emilia Cederberg, 2024. "“Do Something Simple for the Climate”: How Collective Counter-Conduct Reproduces Consumer Responsibilization," Journal of Business Ethics, Springer, vol. 192(1), pages 21-37, June.
  87. Nesij Huvaj, M. & Darmody, Aron & Smith, Robert S., 2023. "Psychological ownership and disownership in reward-based crowdfunding," Journal of Business Research, Elsevier, vol. 158(C).
  88. Woodside, Arch G., 2008. "Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self," Journal of Business Research, Elsevier, vol. 61(5), pages 480-487, May.
  89. Kumar, Vikas & Kaushik, Arun K., 2022. "Engaging customers through brand authenticity perceptions: The moderating role of self-congruence," Journal of Business Research, Elsevier, vol. 138(C), pages 26-37.
  90. Roger B Mason, 2013. "The ‘Chav’ Subculture: Branded Clothing as an Extension of the Self," Journal of Economics and Behavioral Studies, AMH International, vol. 5(3), pages 173-184.
  91. Sussan, Fiona & Hall, Richard & Meamber, Laurie A., 2012. "Introspecting the spiritual nature of a brand divorce," Journal of Business Research, Elsevier, vol. 65(4), pages 520-526.
  92. Sanam Akhavannasab & Danilo C. Dantas & Sylvain Senecal, 2018. "Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 214-227, December.
  93. Vittoria Marino & Riccardo Resciniti & Mario D’Arco, 2020. "It’s all about marketing! Exploring the social perception in the Italian context," Italian Journal of Marketing, Springer, vol. 2020(1), pages 7-23, March.
  94. Nathalie Veg-Sala & Elyette Roux, 2014. "A semiotic analysis of the extendibility of luxury brands," Post-Print hal-01525472, HAL.
  95. Haynes, Paul & Hietanen, Joel, 2023. "Marketing without trust? – Blockchain technologies in the sharing economy as assemblage and pharmakon," Journal of Business Research, Elsevier, vol. 163(C).
  96. Nguyen, Hieu P. & Chen, Steven & Mukherjee, Sayantani, 2014. "Reverse stigma in the Freegan community," Journal of Business Research, Elsevier, vol. 67(9), pages 1877-1884.
  97. Maria Mercanti-Guérin, 2009. "Menaces sur les marques et (re)constructions identitaires Le cas des collectifs de défense de la moutarde de Dijon," Post-Print hal-02056939, HAL.
  98. Tami Kim & Leslie K. John & Todd Rogers & Michael I. Norton, 2019. "Procedural Justice and the Risks of Consumer Voting," Management Science, INFORMS, vol. 65(11), pages 5234-5251, November.
  99. Manfred Bruhn & Andrea Gröppel-Klein & Manfred Kirchgeorg, 2023. "Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline," Journal of Business Economics, Springer, vol. 93(6), pages 1055-1088, August.
  100. Godfrey Yeung & Kim Leng Ang, 2016. "Online Fashion Retailing and Retail Geography: The Blogshop Phenomenon in Singapore," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 107(1), pages 81-99, February.
  101. Singh, Sangeeta & Sonnenburg, Stephan, 2012. "Brand Performances in Social Media," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 189-197.
  102. Erz, Antonia & Heeris Christensen, Anna-Bertha, 2018. "Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 69-82.
  103. Trine Kvidal-Røvik, 2018. "The Meaning of the Feminist T-Shirt: Social Media, Postmodern Aesthetics, and the Potential for Sociopolitical Change," Media and Communication, Cogitatio Press, vol. 6(2), pages 210-219.
  104. Silvia Biraghi & Rossella Chiara Gambetti & Angela Antonia Beccanulli, 2020. "Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism," Italian Journal of Marketing, Springer, vol. 2020(2), pages 163-187, September.
  105. Karanika, Katerina & Hogg, Margaret K., 2013. "Trajectories across the lifespan of possession-self relationships," Journal of Business Research, Elsevier, vol. 66(7), pages 910-916.
  106. Wiart, Lucie & Özçağlar-Toulouse, Nil & Shaw, Deirdre, 2022. "Maintaining market legitimacy: A discursive-hegemonic perspective on meat," Journal of Business Research, Elsevier, vol. 144(C), pages 391-402.
  107. Audrezet, Alice & de Kerviler, Gwarlann & Guidry Moulard, Julie, 2020. "Authenticity under threat: When social media influencers need to go beyond self-presentation," Journal of Business Research, Elsevier, vol. 117(C), pages 557-569.
  108. Hunt, Shelby D., 2019. "The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution," Journal of Business Research, Elsevier, vol. 95(C), pages 408-416.
  109. Vikas Arya & Hemraj Verma & Deepa Sethi & Rajat Agarwal, 2019. "Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment," IIM Kozhikode Society & Management Review, , vol. 8(2), pages 87-103, July.
  110. Rares MOCANU, 2013. "Brand Image as a Function of Self-Image and Self-Brand Connection," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 1(3), pages 387-408, December.
  111. Karen Hand & Rebecca Murphy & Malcolm MacLachlan & Stuart Colin Carr, 2022. "Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 575-598, September.
  112. Scholdra, Thomas P. & Wichmann, Julian R.K. & Reinartz, Werner J., 2023. "Reimagining personalization in the physical store," Journal of Retailing, Elsevier, vol. 99(4), pages 563-579.
  113. Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline, 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 242-256.
  114. Ulusoy, Emre, 2016. "Subcultural escapades via music consumption: Identity transformations and extraordinary experiences in Dionysian music subcultures," Journal of Business Research, Elsevier, vol. 69(1), pages 244-254.
  115. Lunardo, Renaud & Saintives, Camille, 2013. "The effect of naturalness claims on perceptions of food product naturalness in the point of purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 529-537.
  116. Srðan Šapiæ & Milan Kociæ & Jovana Filipoviæ, 2018. "Brand and consumer characteristics as drivers of behaviour towards global and local brands," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 36(2), pages 619-645.
  117. Danielle J Brick & Gràinne M Fitzsimons & Tanya L Chartrand & Gavan J Fitzsimons & Gita JoharEditor & Sharon ShavittAssociate Editor, 2018. "Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 991-1014.
  118. Amélie Guèvremont & Bianca Grohmann, 2018. "Does brand authenticity alleviate the effect of brand scandals?," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 322-336, July.
  119. Chandrasapth, Koblarp & Yannopoulou, Natalia & Schoefer, Klaus & Liu, Martin J., 2022. "A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei," Journal of Business Research, Elsevier, vol. 144(C), pages 1103-1120.
  120. Ghaffari, Mahsa & Jafari, Aliakbar & Sandikci, Ozlem, 2019. "The role of mundane and subtle institutional work in market dynamics: A case of fashion clothing market," Journal of Business Research, Elsevier, vol. 105(C), pages 434-442.
  121. Joo, Soyoung & Miller, Elizabeth G. & Fink, Janet S., 2019. "Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale," Journal of Business Research, Elsevier, vol. 98(C), pages 236-249.
  122. Chandan Parsad & Sanjeev Prashar & Vijay Sai Tata, 2017. "Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 44(4), pages 297-311, December.
  123. Ferraro, Carla & Hemsley, Alicia & Sands, Sean, 2023. "Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers," Business Horizons, Elsevier, vol. 66(4), pages 463-479.
  124. Rahman, Muhammad Sabbir & Bag, Surajit & Hossain, Md Afnan & Abdel Fattah, Fadi Abdel Muniem & Gani, Mohammad Osman & Rana, Nripendra P., 2023. "The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  125. Bettiol, M & Di Maria, E & Finotto, Vladi, 2012. "Marketing in smes: the role of entrepreneurial sensemaking," MPRA Paper 39405, University Library of Munich, Germany.
  126. Edward Kasabov & Usha Sundaram, 2013. "A Stakeholder Approach to Branding Clusters: Pointers to a Research Agenda," Regional Studies, Taylor & Francis Journals, vol. 47(4), pages 530-543, April.
  127. Ertimur, Burçak & Gilly, Mary C., 2012. "So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them," Journal of Interactive Marketing, Elsevier, vol. 26(3), pages 115-130.
  128. Zanon, Johanna & Scholl-Grissemann, Ursula & Kallmuenzer, Andreas & Kleinhansl, Nikolas & Peters, Mike, 2019. "How promoting a family firm image affects customer perception in the age of social media," Journal of Family Business Strategy, Elsevier, vol. 10(1), pages 28-37.
  129. Napoli, Julie & Dickinson, Sonia J. & Beverland, Michael B. & Farrelly, Francis, 2014. "Measuring consumer-based brand authenticity," Journal of Business Research, Elsevier, vol. 67(6), pages 1090-1098.
  130. Abdul Rohmanue & Erik S. Jacobi, 2024. "The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 126-139, March.
  131. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2019. "Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"," Journal of Business Research, Elsevier, vol. 96(C), pages 355-365.
  132. Monahan, Lisa & Espinosa, Jennifer A. & Langenderfer, Jeff & Ortinau, David J., 2023. "Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands," Journal of Business Research, Elsevier, vol. 154(C).
  133. Jeanes, Emma L., 2013. "The construction and controlling effect of a moral brand," Scandinavian Journal of Management, Elsevier, vol. 29(2), pages 163-172.
  134. Muhammad Waqas & Zalfa Laili Hamzah & Noor Akma Mohd Salleh, 2022. "Branded content experience in social media settings: a consumer culture theory perspective," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 225-240, March.
  135. Robert Caruana & Andreas Chatzidakis, 2014. "Consumer Social Responsibility (CnSR): Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR”," Journal of Business Ethics, Springer, vol. 121(4), pages 577-592, June.
  136. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research," Working Papers 2019-001, Department of Research, Ipag Business School.
  137. Matteo Corciolani & Mariarita Santanelli, 2014. "L?effetto dell?autenticit? della marca sull?attaccamento alla marca e sul senso di distinzione sociale avvertito dai consumatori," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(1), pages 37-59.
  138. Andrea Davies & James Fitchett, 2015. "In the Family Way: Bringing a Mother-Daughter (Matrilineal) Perspective to Retail Innovation and Consumer Culture," Environment and Planning A, , vol. 47(3), pages 727-743, March.
  139. Virginie Schweitzer & Françoise Simon, 2021. "Self-construals as the locus of paradoxical consumer empowerment in self-service retail technology environments," Post-Print hal-03110766, HAL.
  140. Hemant C. Sashittal & Avan R. Jassawalla, 2021. "Brands as personal narratives: learning from user–YouTube–brand interactions," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 657-670, November.
  141. Jamal, Ahmad & Peattie, Sue & Peattie, Ken, 2012. "Ethnic minority consumers' responses to sales promotions in the packaged food market," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 98-108.
  142. Clarinda Rodrigues & Amélia Brandão & Soniya Billore & Tetsuhisa Oda, 2024. "The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 293-309, May.
  143. Carsana, Laurence & Jolibert, Alain, 2018. "Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 213-220.
  144. Stoeckl, Verena E. & Luedicke, Marius K., 2015. "Doing well while doing good? An integrative review of marketing criticism and response," Journal of Business Research, Elsevier, vol. 68(12), pages 2452-2463.
  145. Muhammad Taqi, "undated". "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives 202070, Reviewsep.
  146. Chang-Dae Ham & Jeesun Kim, 2019. "The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model," Journal of Business Ethics, Springer, vol. 158(2), pages 353-372, August.
  147. da Fonseca, André Luís A. & Campos, Roberta D., 2021. "The cultural intertwining of consumption and entrepreneurship: A selective review of qualitative studies," Journal of Business Research, Elsevier, vol. 135(C), pages 149-162.
  148. Janée N. Burkhalter & Carolyn Folkman Curasi & Corliss G. Thornton & Naveen Donthu, 2017. "Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic," Journal of Brand Management, Palgrave Macmillan, vol. 24(2), pages 140-160, March.
  149. Healy, Jason C. & McDonagh, Pierre, 2013. "Consumer roles in brand culture and value co-creation in virtual communities," Journal of Business Research, Elsevier, vol. 66(9), pages 1528-1540.
  150. David Crockett, 2022. "Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach [The Ghetto Marketing Life Cycle: A Case of Underachievement]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 1-24.
  151. Beverland, Michael, 2006. "The 'real thing': Branding authenticity in the luxury wine trade," Journal of Business Research, Elsevier, vol. 59(2), pages 251-258, February.
  152. Fabian Bartsch & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas, 2022. "Consumer authenticity seeking: conceptualization, measurement, and contingent effects," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 296-323, March.
  153. Lee, Michael S.W. & Motion, Judith & Conroy, Denise, 2009. "Anti-consumption and brand avoidance," Journal of Business Research, Elsevier, vol. 62(2), pages 169-180, February.
  154. Hartmann, Benjamin J. & Brunk, Katja H., 2019. "Nostalgia marketing and (re-)enchantment," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 669-686.
  155. Schembri, Sharon, 2009. "Reframing brand experience: The experiential meaning of Harley-Davidson," Journal of Business Research, Elsevier, vol. 62(12), pages 1299-1310, December.
  156. Joëlle Vanhamme & Bas Grobben, 2009. "“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity," Journal of Business Ethics, Springer, vol. 85(2), pages 273-283, April.
  157. S. Umit Kucuk, 2016. "Exploring the Legality of Consumer Anti-branding Activities in the Digital Age," Journal of Business Ethics, Springer, vol. 139(1), pages 77-93, November.
  158. Lude, Maximilian & Prügl, Reinhard, 2018. "Why the family business brand matters: Brand authenticity and the family firm trust inference," Journal of Business Research, Elsevier, vol. 89(C), pages 121-134.
  159. Thomas Anker & Peter Sandøe & Tanja Kamin & Klemens Kappel, 2011. "Health Branding Ethics," Journal of Business Ethics, Springer, vol. 104(1), pages 33-45, November.
  160. Julie Guidry Moulard & Randle D. Raggio & Judith Anne Garretson Folse, 2021. "Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 96-118, January.
  161. Roland L. Leak & Kimberly R. McNeil & David Crockett, 2021. "Does history really matter: Investigating historical branded executions' effects on contemporary consumer attitudes," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(2), pages 445-463, June.
  162. Kilian, Karsten & Müller, Michael, 2016. "Markencontrolling: Markenerfolg messbar machen," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 1(01/2016), pages 1-21.
  163. Giuseppe Di Vita & Gianluca Foresta & Carla Zarb?, 2013. "Il consumo giovanile di bevande alcoliche: un?indagine su alcuni modelli comportamentali," Economia agro-alimentare, FrancoAngeli Editore, vol. 15(1), pages 203-232.
  164. Damien Chaney & Mathilde Pulh & Rémi Mencarelli, 2018. "When the arts inspire businesses: Museums as a heritage redefinition tool of brands," Post-Print hal-01698405, HAL.
  165. Eggers, Fabian & O’Dwyer, Michele & Kraus, Sascha & Vallaster, Christine & Güldenberg, Stefan, 2013. "The impact of brand authenticity on brand trust and SME growth: A CEO perspective," Journal of World Business, Elsevier, vol. 48(3), pages 340-348.
  166. Goulding, Christina & Saren, Michael, 2016. "Transformation, transcendence, and temporality in theatrical consumption," Journal of Business Research, Elsevier, vol. 69(1), pages 216-223.
  167. Hollenbeck, Candice R. & Kaikati, Andrew M., 2012. "Consumers' use of brands to reflect their actual and ideal selves on Facebook," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 395-405.
  168. Anwar Sadat Shimul & Ian Phau & Michael Lwin, 2019. "Conceptualising luxury brand attachment: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 675-690, November.
  169. Chris Chapleo & Paul Clark, 2016. "Branding a tertiary institution by committee: An exploration of internal brand analysis and management processes," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 631-647, November.
  170. Marco Galvagno & Sonia C. Giaccone, 2015. "Second-hand shopping. analisi delle motivazioni d?acquisto e implicazioni per la distribuzione," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(1), pages 123-147.
  171. Annie Banikema & Dominique Roux, 2014. "La propension à résister du consommateur : contribution à l'étude d'une disposition à s'opposer aux tentatives d'influence marchande," Grenoble Ecole de Management (Post-Print) hal-02956891, HAL.
  172. Riefler, Petra, 2012. "Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 25-34.
  173. Soonkwan Hong & Michael S. Minor, 2014. "The latent potential of virtual communities as brand missionaries: implications from US and Korean bloggers," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 6(1), pages 4-27.
  174. Regany, Fatima & Benmecheddal, Ahmed & Belkhir, Meriam & Djelassi, Souad, 2021. "Conflicting coexistence of legitimation and delegitimation logics in a revived market: The case of a traditional clothing market," Journal of Business Research, Elsevier, vol. 123(C), pages 438-449.
  175. Jingjing Li & Nicole Montgomery & Reza Mousavi, 2022. "How a Brand's Social Activism Impacts Consumers' Brand Evaluations: The Role of Brand Relationship Norms," Papers 2210.10832, arXiv.org, revised Sep 2023.
  176. Liu, Wei & Denizci Guillet, Basak & Xiao, Qu & Law, Rob, 2014. "Globalization or localization of consumer preferences: The case of hotel room booking," Tourism Management, Elsevier, vol. 41(C), pages 148-157.
  177. Chunling Yu & Lily C. Dong, 2020. "Segmentation of Young Adult Consumers in China: A Global-local Cultural Identity Perspective," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 1-30, March.
  178. Cromie, John G. & Ewing, Mike T., 2009. "The rejection of brand hegemony," Journal of Business Research, Elsevier, vol. 62(2), pages 218-230, February.
  179. Ahmed, Iram & Arnott, David & Dacko, Scott & Wilson, Hugh N., 2022. "Trying on a role: Mentoring, improvisation and social learning in luxury retailing," Journal of Business Research, Elsevier, vol. 144(C), pages 1039-1051.
  180. Louise Crewe, 2013. "When Virtual and Material Worlds Collide: Democratic Fashion in the Digital Age," Environment and Planning A, , vol. 45(4), pages 760-780, April.
  181. Ahmad, Fayez & Guzmán, Francisco & Al-Emran, Md, 2024. "Brand activism and the consequence of woke washing," Journal of Business Research, Elsevier, vol. 170(C).
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.