Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research
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Bibliographic InfoArticle provided by Springer in its journal Journal of Consumer Policy.
Volume (Year): 35 (2012)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=100283
Carrotmob; Buycott; Ethical Consumption; Flashmob;
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