Health Branding Ethics
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Bibliographic InfoArticle provided by Springer in its journal Journal of Business Ethics.
Volume (Year): 104 (2011)
Issue (Month): 1 (November)
Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100281
Health branding ethics; Health claims; Process claims; Health symbols; Inducement of false beliefs; Distortion of health knowledge; Exploitation of false inferences; Pathologizing; Stereotyping; Medicalization;
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- Thomas Anker & Klemens Kappel & Peter Sandøe, 2010. "The Liberating Power of Commercial Marketing," Journal of Business Ethics, Springer, vol. 93(4), pages 519-530, June.
- Jennifer Edson Escalas & James R. Bettman, 2005. "Self-Construal, Reference Groups, and Brand Meaning," Journal of Consumer Research, University of Chicago Press, vol. 32(3), pages 378-389, December.
- Chrysochou, Polymeros & Grunert, Klaus G., 2014. "Health-related ad information and health motivation effects on product evaluations," Journal of Business Research, Elsevier, vol. 67(6), pages 1209-1217.
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