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User generated brands and their contribution to the diffusion of user innovations

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  • Füller, Johann
  • Schroll, Roland
  • von Hippel, Eric
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    Abstract

    It has been argued that users can create innovations and also diffuse them peer-to-peer independent of support or involvement by producers: that “user-only” innovation systems can exist. It is known that users can be incented to innovate via benefits from in-house use. But users’ incentives to invest in diffusion are much less clear: benefits that others might obtain from their innovation can be largely or entirely an externality for user innovators.

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    File URL: http://www.sciencedirect.com/science/article/pii/S004873331300053X
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    Bibliographic Info

    Article provided by Elsevier in its journal Research Policy.

    Volume (Year): 42 (2013)
    Issue (Month): 6 ()
    Pages: 1197-1209

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    Handle: RePEc:eee:respol:v:42:y:2013:i:6:p:1197-1209

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    Web page: http://www.elsevier.com/locate/respol

    Related research

    Keywords: User-generated brands; Product diffusion; Brand value; Innovation communities; User innovation;

    References

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