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Injunctions against false advertising

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  • Baumann, Florian
  • Rasch, Alexander

Abstract

Rules of consumer protection or fair competition can be publicly or privately enforced. We consider the possibility of false advertising by a firm in duopolistic competition where consumers can be distinguished according to whether or not they form rational beliefs about the trustworthiness of advertising claims. We compare private and public law enforcement in the form of the demand for injunctions against false advertising. From a welfare perspective, we show that it can be optimal either to have the private entity (the competitor/a consumer protection agency) or the government agency as plaintiff, where the optimal regime depends on the share of näive consumers and the level of trial costs in a non-trivial way.

Suggested Citation

  • Baumann, Florian & Rasch, Alexander, 2019. "Injunctions against false advertising," DICE Discussion Papers 314, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), revised 2019.
    • Handle: RePEc:zbw:dicedp:314
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    References listed on IDEAS

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    Cited by:

    1. Aleksei Smirnov & Egor Starkov, 2022. "Bad News Turned Good: Reversal under Censorship," American Economic Journal: Microeconomics, American Economic Association, vol. 14(2), pages 506-560, May.
    2. Florian Baumann & Alexander Rasch, 2020. "Exposing false advertising," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 53(3), pages 1211-1245, August.

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    More about this item

    Keywords

    injunction suits; false advertising; law enforcement; naïve consumer; product differentiation;
    All these keywords.

    JEL classification:

    • K41 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Litigation Process
    • K42 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Illegal Behavior and the Enforcement of Law
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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