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Consumer Promotion And Purchase Timing: The Case Of Cheese

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Author Info
Brian GOULD ()
Abstract

The dynamics of cheese purchases is analyzed by estimating a series of econometric models of duration based on a 170 week household panel. Besides purchase quantity and price data, information with respect to coupon use and household demographic characteristics are used in a variety of models which build upon each other in terms of assumed distribution of interpurchase time, effect of previous purchases, role of demographic characteristics and effect of unobserved interpurchase time heterogeneity. Likelihood ratio tests clearly reject the null hypothesis that coupon use has no impact on cheese purchase timing.

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File URL: http://agecon.lib.umn.edu/wis/stpap396.pdf
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Paper provided by University of Wisconsin Madison, AAE in its series Staff Papers with number 396.

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Date of creation: May 1996
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Handle: RePEc:wop:wiaesp:396

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Postal: University of Wisconsin, Dept. of Agricultural and Applied Economics, 427 Lorch Street, Madison, WI 53706
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Web page: http://www.aae.wisc.edu/
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  1. McDonald, James B & Butler, Richard J, 1987. "Some Generalized Mixture Distributions with an Application to Unemployment Duration," The Review of Economics and Statistics, MIT Press, vol. 69(2), pages 232-40, May. [Downloadable!] (restricted)
  2. Heien, Dale & Wessells, Cathy Roheim, 1990. "Demand Systems Estimation with Microdata: A Censored Regression Approach," Journal of Business & Economic Statistics, American Statistical Association, vol. 8(3), pages 365-71, July.
  3. Butler, Richard J & Worrall, John D, 1991. "Gamma Duration Models with Heterogeneity," The Review of Economics and Statistics, MIT Press, vol. 73(1), pages 161-66, February. [Downloadable!] (restricted)
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