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Promotions and Patterns of Grocery Shopping Time

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  • Cremers, Emily
  • Chiang, Jeongwen
  • Chung, C. F.

Abstract

The histograms of interpurchase times for frequently purchased packagedgoods have consistently shown pronounced seven-day cycles. Evidence supports that theweekly spike phenomenon is the result of consumers' regular shopping trip schedules. Weexplore the implications of this peculiar regularity on the issue of consumer purchase timingacceleration. Data for ® ve product categories are examined. Promotions are found to havelittle eþ ect in accelerating purchase timing. In contrast, conventional interpurchase timemodels are shown to overstate the eþ ect of promotions.

Suggested Citation

  • Cremers, Emily & Chiang, Jeongwen & Chung, C. F., 2001. "Promotions and Patterns of Grocery Shopping Time," Staff General Research Papers Archive 34863, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genres:34863
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    Cited by:

    1. Kuchler, Fred & Tegene, Abebayehu, 2006. "Did Bse Announcements Reduce Beef Purchases?," Economic Research Report 7251, United States Department of Agriculture, Economic Research Service.
    2. G Baltas, 2005. "Modelling category demand in retail chains," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 56(11), pages 1258-1264, November.
    3. Marko Sarstedt & Sebastian Scharf & Alexander Thamm & Michael Wolff, 2010. "Die Prognose von Serviceintervallen mit der Hazard-Raten-Analyse – Ergebnisse einer empirischen Studie im Automobilmarkt," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 20(3), pages 269-283, April.
    4. Govert Bijwaard, 2010. "Regularity in individual shopping trips: implications for duration models in marketing," Journal of Applied Statistics, Taylor & Francis Journals, vol. 37(11), pages 1931-1945.
    5. Youngsoo Kim & Ramayya Krishnan, 2019. "The Dynamics of Online Consumers’ Response to Price Promotion," Service Science, INFORMS, vol. 30(1), pages 175-190, March.

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