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Consumer promotion and purchase timing: the case of cheese

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  • Brian Gould

Abstract

The dynamics of cheese purchases is analysed by estimating a series of econometric models of duration based on a 170 week household panel. Besides purchase quantity and price data, information with respect to coupon use and household demographic characteristics are used in a variety of models which build upon each other in terms of assumed distribution of interpurchase time, effect of previous purchases, role of demographic characteristics and effect of unobserved interpurchase time heterogeneity. Likelihoodratio tests clearly reject the null hypothesis that coupon use has no impact on cheese purchase timing.

Suggested Citation

  • Brian Gould, 1997. "Consumer promotion and purchase timing: the case of cheese," Applied Economics, Taylor & Francis Journals, vol. 29(4), pages 445-457.
    • Handle: RePEc:taf:applec:v:29:y:1997:i:4:p:445-457
    DOI: 10.1080/000368497326949
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    References listed on IDEAS

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    1. Sun, Theresa Y. & Blisard, Noel & Blaylock, James R., 1995. "An Evaluation of Fluid Milk and Cheese Advertising, 1978-93," Technical Bulletins 156767, United States Department of Agriculture, Economic Research Service.
    2. Blaylock, James R. & Smallwood, David M., 1983. "Effects of Household Socioeconomic Features on Dairy Purchases," Technical Bulletins 157654, United States Department of Agriculture, Economic Research Service.
    3. Kaiser, Harry M. & Roberte, J. Carlos, 1995. "Impact of Generic Fluid Milk Advertising on Whole, Lowfat, and Skim Milk Demand," Research Bulletins 122996, Cornell University, Department of Applied Economics and Management.
    4. Sun, Theresa Y. & Blaylock, James R., 1993. "An Evaluation of Fluid Milk and Cheese Advertising," Technical Bulletins 157039, United States Department of Agriculture, Economic Research Service.
    5. Blaylock, James R. & Blisard, William N., 1988. "Effects of advertising on the demand for cheese," Technical Bulletins 312297, United States Department of Agriculture, Economic Research Service.
    6. Blaylock, James R. & Smallwood, David M., 1986. "U.S. Demand for Food: Household Expenditures, Demographics, and Projections," Technical Bulletins 157011, United States Department of Agriculture, Economic Research Service.
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    1. Gould, Brian W., 1998. "Discussant'S Comments For American Agricultural Economics Association Annual Meeting, Selected Papers Session Sp-2n, "Factors Affecting Demand For Food Items"," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20782, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Huang, Min-Hsin & Hahn, David E. & Jones, Eugene, 2004. "Determinants Of Price Elasticities For Store Brands And National Brands Of Cheese," 2004 Annual meeting, August 1-4, Denver, CO 20235, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Jeongwen Chiang & Ching-Fan Chung & Emily Cremers, 2001. "Promotions and the pattern of grocery shopping time," Journal of Applied Statistics, Taylor & Francis Journals, vol. 28(7), pages 801-819.
    4. Diansheng Dong & Harry M. Kaiser, 2010. "Investigating household food interpurchase behavior through market segmentation," Agribusiness, John Wiley & Sons, Ltd., vol. 26(3), pages 389-404.
    5. Min-Hsin Huang & Eugene Jones & David Hahn, 2007. "Determinants of price elasticities for private labels and national brands of cheese," Applied Economics, Taylor & Francis Journals, vol. 39(5), pages 553-563.
    6. Dong, Diansheng & Kaiser, Harry M., 2006. "Investigating Coupon Effects on Household Interpurchase Behavior for Cheese," 2006 Annual meeting, July 23-26, Long Beach, CA 21314, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    7. Kai Kopperschmidt & Winfried Stute, 2009. "Purchase timing models in marketing: a review," AStA Advances in Statistical Analysis, Springer;German Statistical Society, vol. 93(2), pages 123-149, June.

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