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Responsabilidad Social Corporativa. Una Visión desde la Teoría Económica

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Author Info
Aleix Calveras
Juan José Ganuza ()

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Abstract

El objetivo de este trabajo es discutir y analizar el concepto de la responsabilidad social corporativa (RSC) desde la teoria económica. Para ello usamos un modelo sencillo que nos permite clarificar algunos aspectos del debate que rodea la RSC. Observamos como la motivación subyacente en las decisiones y estrategias empresariales juega un papel importante en el concepto de RSC; así, aquellas políticas de la empresa que favorecen a alguno de los stakeholders, pero estén simplemente destinadas a incrementar la rentabilidad empresarial, no deberían catalogarse como RSC. Otro aspecto clave de la RSC es su relación e interacción con la intervención y regulación pública. Desde nuestro punto de vista, el papel de la RSC será importante allí donde la regulación pública no puede llegar debido a, por ejemplo, restricciones de información a las que se enfrenta el sector público. Analizamos también el papel y las características del activismo desarrollado por algunos grupos de consumidores (mediante el posible lanzamiento de boicots a las empresas no responsables socialmente). Y, finalmente, nos planteamos la posibilidad de implementar la empresa ’stakeholder’, es decir, la empresa Socialmente Responsable; la conclusión principal en este aspecto es que su implementación se enfrenta a complejos problemas, especialmente en lo que concierne al diseño de los incentivos adecuados para los gestores de estas empresas.

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Publisher Info
Paper provided by Department of Economics and Business, Universitat Pompeu Fabra in its series Working Papers, Research Center on Health and Economics with number 797.

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Date of creation: Sep 2004
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Handle: RePEc:upf:upfses:797

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Web page: http://www.econ.upf.edu/

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Related research
Keywords: Responsabilidad Social Corporativa; Stakeholders; Regulación y Boicot de Consumidores;

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Find related papers by JEL classification:
D21 - Microeconomics - - Production and Organizations - - - Firm Behavior
L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
M21 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - Business Economics

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. David P. Baron, 2001. "Private Politics, Corporate Social Responsibility, and Integrated Strategy," Journal of Economics & Management Strategy, Blackwell Publishing, vol. 10(1), pages 7-45, 03. [Downloadable!] (restricted)
  2. Baker, George & Gibbons, Robert & Murphy, Kevin J, 1994. "Subjective Performance Measures in Optimal Incentive Contracts," The Quarterly Journal of Economics, MIT Press, vol. 109(4), pages 1125-56, November. [Downloadable!] (restricted)
    Other versions:
  3. Taylor, Curtis R, 1995. "The Economics of Breakdowns, Checkups, and Cures," Journal of Political Economy, University of Chicago Press, vol. 103(1), pages 53-74, February. [Downloadable!] (restricted)
  4. Tirole, Jean, 2001. "Corporate Governance," Econometrica, Econometric Society, vol. 69(1), pages 1-35, January.
    Other versions:
  5. Alessandro Lizzeri, 1999. "Information Revelation and Certification Intermediaries," RAND Journal of Economics, The RAND Corporation, vol. 30(2), pages 214-231, Summer. [Downloadable!] (restricted)
  6. Giovanni Cespa & Giacinta Cestone, 2002. "Stakeholder Activism, Managerial Entrenchment, and the Congruence of Interests between Shareholders and Stakeholders," UFAE and IAE Working Papers 528.02, Unitat de Fonaments de l'Anàlisi Econòmica (UAB) and Institut d'Anàlisi Econòmica (CSIC). [Downloadable!]
    Other versions:
  7. Shapiro, Carl & Stiglitz, Joseph E, 1984. "Equilibrium Unemployment as a Worker Discipline Device," American Economic Review, American Economic Association, vol. 74(3), pages 433-44, June. [Downloadable!] (restricted)
  8. Franklin Allen & Douglas Gale, 1999. "Corporate Governance and Competition," Center for Financial Institutions Working Papers 99-28, Wharton School Center for Financial Institutions, University of Pennsylvania. [Downloadable!]
  9. Klein, Benjamin & Leffler, Keith B, 1981. "The Role of Market Forces in Assuring Contractual Performance," Journal of Political Economy, University of Chicago Press, vol. 89(4), pages 615-41, August. [Downloadable!] (restricted)
  10. Asher Wolinsky, 1993. "Competition in a Market for Informed Experts' Services," RAND Journal of Economics, The RAND Corporation, vol. 24(3), pages 380-398, Autumn. [Downloadable!] (restricted)
  11. Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, vol. 84(3), pages 488-500, August. [Downloadable!] (restricted)
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Cited by:
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  1. Callado-Muñoz, Francisco J & Utrero-González, Natalia, 2006. "Does it pay to be socially responsible? Evidence from Spanish retail banking sector," Working Papers of the Department of Economics, University of Girona 16, Department of Economics, University of Girona. [Downloadable!]
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