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Designing IS service strategy: an information acceleration approach

Author

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  • Richard, Pierre J.
  • Coltman, Tim
  • Keating, Byron W.

Abstract

Information technology-based innovation involves considerable risk that requires insight and foresight. Yet, our understanding of how managers develop the insight to support new breakthrough applications is limited and remains obscured by high levels of technical and market uncertainty. This paper applies a new experimental method based on “discrete choice analysis” and “information acceleration” to directly examine how decisions are made in a way that is behaviourally sound. The method is highly applicable to information systems researchers because it provides relative importance measures on a common scale, greater control over alternate explanations and stronger evidence of causality. The practical implications are that information acceleration reduces the levels of uncertainty and generates a more accurate rationale for IS service strategy decisions.

Suggested Citation

  • Richard, Pierre J. & Coltman, Tim & Keating, Byron W., 2009. "Designing IS service strategy: an information acceleration approach," MPRA Paper 40488, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:40488
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    References listed on IDEAS

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    More about this item

    Keywords

    Experimental research; IS service strategy; decision-making; discrete choice analysis; information acceleration;
    All these keywords.

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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