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Deciding how to decide: an agenda for multi-stage choice modelling research in marketing

In: Handbook of Choice Modelling

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  • Joffre Swait
  • Fred Feinberg

Abstract

Choice modelling is an increasingly important technique for forecasting and valuation, with applications in fields such as transportation, health and environmental economics. For this reason it has attracted attention from leading academics and practitioners and methods have advanced substantially in recent years. This Handbook, composed of contributions from senior figures in the field, summarises the essential analytical techniques and discusses the key current research issues. It will be of interest to academics, students and practitioners in a wide range of areas.

Suggested Citation

  • Joffre Swait & Fred Feinberg, 2014. "Deciding how to decide: an agenda for multi-stage choice modelling research in marketing," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 26, pages 649-660, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14820_26
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    References listed on IDEAS

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    14. Joffre Swait & Tülin Erdem, 2007. "Brand Effects on Choice and Choice Set Formation Under Uncertainty," Marketing Science, INFORMS, vol. 26(5), pages 679-697, 09-10.
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    20. Wiktor L. Adamowicz & Joffre D. Swait, 2013. "Are Food Choices Really Habitual? Integrating Habits, Variety-seeking, and Compensatory Choice in a Utility-maximizing Framework," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 95(1), pages 17-41.
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    Cited by:

    1. Pilli, Luis & Swait, Joffre & Mazzon, José Afonso, 2022. "Jeopardizing brand profitability by misattributing process heterogeneity to preference heterogeneity," Journal of choice modelling, Elsevier, vol. 43(C).

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