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The effects of the social norm on cigarette consumption: evidence from Japan using panel data

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Author Info
yamamura, eiji

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Abstract

Using Japan’s prefecture-level panel data from 1989-2001, this paper examines the influence of the social norm on a person’s smoking behavior when the complementary relationship between smoking and drinking is taken into account. The key findings through a dynamic panel model controlling for unobserved prefecture-specific fixed effects are as follows: (1) Influence from others is stronger when people live more closely and cohesively. A tightly knit society results in a reduction of smoking through smoking-related interaction. (2) Smoking and drinking have a complementary relationship, and it is stronger when the consumption of alcohol is greater at the start. (3) The complementary relationship between smoking and dinking is attenuated if the cost of committing the annoying conduct (i.e., smoking) is high. Overall, this empirical study provides evidence that the psychological effect of the presence of surrounding people has a direct significant effect upon smoking behavior and, further, that it attenuates the complementary relationship between smoking and drinking, thereby reducing cigarette consumption. These results indicate that not only formal rules but also tacitly formed informal norms are effective deterrents to smoking.

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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 10176.

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Date of creation: 26 Jan 2007
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Handle: RePEc:pra:mprapa:10176

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Related research
Keywords: Smoking behavior Social norm

Find related papers by JEL classification:
I12 - Health, Education, and Welfare - - Health - - - Health Production
Z10 - Other Special Topics - - Cultural Economics - - - General
I10 - Health, Education, and Welfare - - Health - - - General

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  1. Gruber, Jonathan & Sen, Anindya & Stabile, Mark, 2003. "Estimating price elasticities when there is smuggling: the sensitivity of smoking to price in Canada," Journal of Health Economics, Elsevier, vol. 22(5), pages 821-842, September. [Downloadable!] (restricted)
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  2. Bai Yuanliang & Zhang Zongyi, 2005. "Aggregate cigarette demand and regional differences in China," Applied Economics, Taylor and Francis Journals, vol. 37(21), pages 2523-2528, December. [Downloadable!] (restricted)
  3. Chaloupka, Frank, 1991. "Rational Addictive Behavior and Cigarette Smoking," Journal of Political Economy, University of Chicago Press, vol. 99(4), pages 722-42, August. [Downloadable!] (restricted)
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  4. Glaeser, Edward L & Sacerdote, Bruce & Scheinkman, Jose A, 1996. "Crime and Social Interactions," The Quarterly Journal of Economics, MIT Press, vol. 111(2), pages 507-48, May. [Downloadable!] (restricted)
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  5. Songjune Kim & Barry J. Seldon, 2004. "The Demand for Cigarettes in the Republic of Korea and Implications for Government Policy to Lower Cigarette Consumption," Contemporary Economic Policy, Oxford University Press, vol. 22(2), pages 299-308, April.
  6. Brock, William A & Durlauf, Steven N, 2001. "Discrete Choice with Social Interactions," Review of Economic Studies, Blackwell Publishing, vol. 68(2), pages 235-60, April.
  7. William N. Evans & Matthew C. Farrelly & Edward Montgomery, 1999. "Do Workplace Smoking Bans Reduce Smoking?," American Economic Review, American Economic Association, vol. 89(4), pages 728-747, September. [Downloadable!] (restricted)
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  8. Evans, William N & Oates, Wallace E & Schwab, Robert M, 1992. "Measuring Peer Group Effects: A Study of Teenage Behavior," Journal of Political Economy, University of Chicago Press, vol. 100(5), pages 966-91, October. [Downloadable!] (restricted)
  9. Manski, Charles F, 1993. "Identification of Endogenous Social Effects: The Reflection Problem," Review of Economic Studies, Blackwell Publishing, vol. 60(3), pages 531-42, July. [Downloadable!] (restricted)
  10. Steffen Huck & Michael Kosfeld, 2007. "The Dynamics of Neighbourhood Watch and Norm Enforcement," Economic Journal, Royal Economic Society, vol. 117(516), pages 270-286, 01. [Downloadable!] (restricted)
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