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The effects of the social norm on cigarette consumption: evidence from Japan using panel data

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  • yamamura, eiji

Abstract

Using Japan’s prefecture-level panel data from 1989-2001, this paper examines the influence of the social norm on a person’s smoking behavior when the complementary relationship between smoking and drinking is taken into account. The key findings through a dynamic panel model controlling for unobserved prefecture-specific fixed effects are as follows: (1) Influence from others is stronger when people live more closely and cohesively. A tightly knit society results in a reduction of smoking through smoking-related interaction. (2) Smoking and drinking have a complementary relationship, and it is stronger when the consumption of alcohol is greater at the start. (3) The complementary relationship between smoking and dinking is attenuated if the cost of committing the annoying conduct (i.e., smoking) is high. Overall, this empirical study provides evidence that the psychological effect of the presence of surrounding people has a direct significant effect upon smoking behavior and, further, that it attenuates the complementary relationship between smoking and drinking, thereby reducing cigarette consumption. These results indicate that not only formal rules but also tacitly formed informal norms are effective deterrents to smoking.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 10176.

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Date of creation: 26 Jan 2007
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Handle: RePEc:pra:mprapa:10176

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Keywords: Smoking behavior; Social norm;

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  17. Yamamura, Eiji, 2008. "Impact of formal and informal deterrents on driving behavior," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(6), pages 2505-2512, December.
  18. Eiji Yamamura, 2011. "Effects of social norms and fractionalization on voting behaviour in Japan," Applied Economics, Taylor & Francis Journals, vol. 43(11), pages 1385-1398.
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Citations

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Cited by:
  1. Yamamura, Eiji, 2012. "Smokers’ Preference for Divorce and Extramarital Sex," MPRA Paper 40922, University Library of Munich, Germany.
  2. Yamamura, Eiji, 2009. "Differences of the effects of social capital on health status among residents: evidence from modern Japan," MPRA Paper 14983, University Library of Munich, Germany.
  3. Yamamura, Eiji, 2011. "Different effects of social capital on health status among residents: Evidence from modern Japan," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(5), pages 475-479.
  4. Yamamura, Eiji, 2011. "Effects of female labor participation on smoking behavior in Japan: Selection model approach," MPRA Paper 28698, University Library of Munich, Germany.
  5. Yamamura, Eiji, 2009. "Why effects of social capital on health status differ between genders: considering the labor market condition," MPRA Paper 14985, University Library of Munich, Germany.

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