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Consumer Preferences As Drivers Of The Common Bean Trade In Tanzania: A Marketing Perspective

Author

Listed:
  • Fulgence J. Mishili
  • Anna A. Temu
  • Joan Fulton
  • J. Lowenberg-DeBoer

    (Department of Agricultural Economics, Purdue University, W. Lafayette, IN)

Abstract

The objective of this study was to determine the impact of bean grain quality characteristics on market price. The data was collected from retail markets in Tanzania. Hedonic pricing provides a statistical estimate of premiums and discounts. Implications for development of bean markets include: i) extension agents should identify cost-effective ways to educate producers on targeting urban market niches based on consumer preferences for varieties, ii) breeding for bruchid resistant beans and use of appropriate storage technologies would alleviate the problems of storage damage, and iii) requiring a portfolio of grain quality characteristics to fit consumer preferences in local markets.

Suggested Citation

  • Fulgence J. Mishili & Anna A. Temu & Joan Fulton & J. Lowenberg-DeBoer, 2009. "Consumer Preferences As Drivers Of The Common Bean Trade In Tanzania: A Marketing Perspective," Working Papers 09-02, Purdue University, College of Agriculture, Department of Agricultural Economics.
    • Handle: RePEc:pae:wpaper:09-02
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    References listed on IDEAS

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    1. Fulgence Joseph Mishili & Joan Fulton & Musa Shehu & Saket Kushwaha & Kofi Marfo & Mustafa Jamal & Alpha Kergna & J. Lowenberg-DeBoer, 2009. "Consumer preferences for quality characteristics along the cowpea value chain in Nigeria, Ghana, and Mali," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 16-35.
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    9. Langyintuo, A. S. & Ntoukam, G. & Murdock, L. & Lowenberg-DeBoer, J. & Miller, D. J., 2004. "Consumer preferences for cowpea in Cameroon and Ghana," Agricultural Economics, Blackwell, vol. 30(3), pages 203-213, May.
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    Cited by:

    1. Sichilima, Timothy & Mapemba, Lawrence & Tembo, Gelson, 2016. "Drivers of Dry Common Beans Trade in Lusaka, Zambia: A Trader’s Perspective," Sustainable Agriculture Research, Canadian Center of Science and Education, vol. 5(2).
    2. Tanya E. Stathers & Sarah E. J. Arnold & Corinne J. Rumney & Clare Hopson, 2020. "Measuring the nutritional cost of insect infestation of stored maize and cowpea," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 12(2), pages 285-308, April.
    3. Jones, Michael S. & Alexander, Corinne E. & Smith, Bruce, "undated". "Market Power & Economic Consequences of Post-Harvest Losses in Rwandan Dry Bean Markets," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170659, Agricultural and Applied Economics Association.
    4. Edward B. Barbier & Mikołaj Czajkowski & Nick Hanley, 2017. "Is the Income Elasticity of the Willingness to Pay for Pollution Control Constant?," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 68(3), pages 663-682, November.
    5. Otieno, Zipora & Okello, Julius J. & Nyikal, Rose & Mwang'ombe, Agnes & Clavel, Daniele, 2011. "The role of varietal traits in the adoption of improved dryland crop varieties: The case of pigeon pea in Kenya," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 6(2), pages 1-18, September.
    6. Jones, Michael & Alexander, Corinne E. & Lowenberg-DeBoer, James, 2011. "Profitability of Hermetic Purdue Improved Crop Storage (PICS) Bags for African Common Bean Producers," Working papers 117708, Purdue University, Department of Agricultural Economics.

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    More about this item

    Keywords

    Beans; markets; consumer preferences; hedonic; storage; Tanzania;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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