Advanced Search
MyIDEAS: Login to save this paper or follow this series

Brand influence on consumer preference for environmental labels

Contents:

Author Info

  • Mohamed Akli Achabou

Abstract

This research explores the relevance of the strategic choice of Nespresso to opt for an environmental self-declaration in a context of increasing scepticism of the consumers to ecolabells, particularly those established by companies. To reach this goal, an empirical study was driven with 134 French consumers. The results of a joint analysis show that the environmental label established by Nespresso is favorably perceived by the consumers and influences positively their preference with the same degree of importance as the Fairtrade independent certification. The consumers seem to rely on the brand and think that it would not take the risk of showing false information at the risk of damaging its reputation. Entreprises. Pour atteindre cet objectif une étude empirique a été conduite auprès de 134 consommateurs français. Les résultats d’une analyse conjointe montrent que l’affichage responsable établi par Nespresso est favorablement perçu par les consommateurs et influence positivement leur préférence avec un même degré d’importance que la certification indépendante Fairtrade. Les consommateurs semblent faire confiance à la marque et pensent qu’elle ne prendrait pas le risque d’afficher de fausses informations au risque de nuire à sa réputation.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.ipag.fr/wp-content/uploads/recherche/WP/IPAG_WP_2014_139.pdf
Download Restriction: no

Bibliographic Info

Paper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-139.

as in new window
Length: 16 pages
Date of creation: 25 Feb 2014
Date of revision:
Handle: RePEc:ipg:wpaper:2014-139

Contact details of provider:
Postal: 184 Boulevard Saint-Germain, 75006 Paris
Phone: 33 1 53 63 36 00
Web page: http://www.ipag.fr
More information through EDIRC

Related research

Keywords: eco-certification; brand; consumer preference; conjoint analysis method.;

This paper has been announced in the following NEP Reports:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Michael Spence, 2002. "Signaling in Retrospect and the Informational Structure of Markets," American Economic Review, American Economic Association, American Economic Association, vol. 92(3), pages 434-459, June.
  2. Spence, A Michael, 1973. "Job Market Signaling," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 87(3), pages 355-74, August.
  3. Price, Lydia J. & Dawar, Niraj, 2002. "The joint effects of brands and warranties in signaling new product quality," Journal of Economic Psychology, Elsevier, Elsevier, vol. 23(2), pages 165-190, April.
  4. Pierre Ghewy, 2010. "Créer et exploiter la relation marque-client : le cas des alliances et licences de marques," Innovations, De Boeck Université, De Boeck Université, vol. 0(2), pages 147-158.
  5. Grolleau, Gilles & Caswell, Julie A., 2006. "Interaction Between Food Attributes in Markets: The Case of Environmental Labeling," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, Western Agricultural Economics Association, vol. 31(03), December.
  6. Boulding, William & Kirmani, Amna, 1993. " A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 20(1), pages 111-23, June.
  7. Sophie Lavallée & Kristin Barentsein, 2004. "La régulation et l'harmonisation internationale des programmes d'écolabels sur les produits et les services," Revue internationale de droit économique, De Boeck Université, vol. 0(1), pages 47-77.
  8. Yohan Bernard, 2009. "L'étiquetage environnemental des produits en magasin," Post-Print hal-00443094, HAL.
  9. Joseph E. Stiglitz, 2000. "The Contributions Of The Economics Of Information To Twentieth Century Economics," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 115(4), pages 1441-1478, November.
  10. Golan, Elise H. & Kuchler, Fred & Mitchell, Lorraine, 2000. "Economics Of Food Labeling," Agricultural Economics Reports, United States Department of Agriculture, Economic Research Service 34069, United States Department of Agriculture, Economic Research Service.
  11. Larceneux, Fabrice, 2004. "Impacts des stratégies de labellisation sur le processus de décision des consommateurs : le cas du label biologique," Economics Papers from University Paris Dauphine 123456789/3556, Paris Dauphine University.
  12. Ellen, Pam Scholder, 1994. "Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors," Journal of Business Research, Elsevier, Elsevier, vol. 30(1), pages 43-52, May.
  13. Donald D. Bergh & Patrick Gibbons, 2011. "The Stock Market Reaction to the Hiring of Management Consultants: A Signalling Theory Approach," Journal of Management Studies, Wiley Blackwell, Wiley Blackwell, vol. 48(3), pages 544-567, 05.
  14. Douadia Bougherara & Gilles Grolleau, 2004. "L'éco-étiquetage des produits est-il crédible ? Proposition d'un cadre d'analyse," Revue d'économie régionale et urbaine, Armand Colin, Armand Colin, vol. 0(3), pages 369-390.
  15. Cathy R. Wessells & Robert J. Johnston & Holger Donath, 1999. "Assessing Consumer Preferences for Ecolabeled Seafood: The Influence of Species, Certifier, and Household Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, Agricultural and Applied Economics Association, vol. 81(5), pages 1084-1089.
  16. Brécard, Dorothée & Hlaimi, Boubaker & Lucas, Sterenn & Perraudeau, Yves & Salladarré, Frédéric, 2009. "Determinants of demand for green products: An application to eco-label demand for fish in Europe," Ecological Economics, Elsevier, Elsevier, vol. 69(1), pages 115-125, November.
Full references (including those not matched with items on IDEAS)

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Hind El Makrini, 2014. "La performance à l’export des entreprises dans les économies en voie de développement," Working Papers, Department of Research, Ipag Business School 2014-431, Department of Research, Ipag Business School.
  2. Thai-Thanh Dang & Annabelle Mourougane, 2014. "Adjusting Productivity For Pollution In Selected Asian Economies," Working Papers, Department of Research, Ipag Business School 2014-491, Department of Research, Ipag Business School.
  3. Ilaria Dalla Pozza, 2014. "Customer experiences as drivers of customer satisfaction," Working Papers, Department of Research, Ipag Business School 2014-416, Department of Research, Ipag Business School.
  4. Thai-Thanh Dang & Annabelle Mourougane, 2014. "Estimating Shadow Prices Of Pollution In Oecd Economies," Working Papers, Department of Research, Ipag Business School 2014-479, Department of Research, Ipag Business School.
  5. Dominique Bonet Fernandez & Gael-Miguel Juillard, 2014. "Key success factors for the integration of Circular economy by energy sector firms in the early 21st century? A research agenda," Working Papers, Department of Research, Ipag Business School 2014-483, Department of Research, Ipag Business School.
  6. Lanouar Charfeddine & Ali Bouchrika & Mohamed Arouri & Frédéric Teulon, 2014. "Regulation of water demand in arid and semi-arid countries," Working Papers, Department of Research, Ipag Business School 2014-484, Department of Research, Ipag Business School.
  7. Alexandre Levillain & Dominique Bonet Fernandez, 2014. "Circular economy: what regulatory framework in France?," Working Papers, Department of Research, Ipag Business School 2014-482, Department of Research, Ipag Business School.
  8. Hind El Makrini, 2014. "How does management perceive export success? An empirical study of Moroccan SMEs," Working Papers, Department of Research, Ipag Business School 2014-432, Department of Research, Ipag Business School.
  9. Abdallah Alaoui & Hind El Makrini, 2014. "Analyse des effets des pratiques managériales sur la performance à l’export. Etude empirique des PME marocaines," Working Papers, Department of Research, Ipag Business School 2014-430, Department of Research, Ipag Business School.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:ipg:wpaper:2014-139. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ingmar Schumacher).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.