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Barrières et motivations pour la consommation des produits de la mode éthique en France

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Author Info

  • Mohamed Akli Achabou
  • Adel Rink

Abstract

Les consommateurs dans les pays développés se montrent de plus en plus concernés par les questions éthiques. Pour répondre à leurs demandes, la quantité de produits responsables mise sur le marché n’a cessé d’augmenter ces dernières années. Si certains produits rencontrent un grand succès auprès des consommateurs, l’exemple des produits alimentaires biologiques, d’autres en revanche trouvent difficilement des débouchés, c’est le cas des produits de la mode éthique. L’objectif principal de cet article est de mettre en évidences les principales barrières qui empêchent la valorisation des produits issus de cette mode. Une enquête quantitative menée auprès de consommateurs français a montré que ces derniers n’achètent pas ces produits parce qu’ils ne connaissent pas leur existence ou parce qu’ils ne sont pas intéressés. Pour certains consommateurs, c’est plutôt la qualité ou le style de ces produits qui sont remis en cause.

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Bibliographic Info

Paper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-138.

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Length: 15 pages
Date of creation: 25 Feb 2014
Date of revision:
Handle: RePEc:ipg:wpaper:2014-138

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Keywords: mode éthique; barrières à la consommation; consommateurs français.;

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References

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