A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands
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Bibliographic InfoArticle provided by Springer in its journal Journal of Business Ethics.
Volume (Year): 96 (2010)
Issue (Month): 4 (November)
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Web page: http://www.springerlink.com/link.asp?id=100281
brand loyalty; corporate evaluation; culture; ethical consumption values; Fair Trade; product beliefs;
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- Richard Bernardi & Michael Witek & Michael Melton, 2009. "A Four-Country Study of the Associations Between Bribery and Unethical Actions," Journal of Business Ethics, Springer, vol. 84(3), pages 389-403, February.
- Laura T. Raynolds & Douglas Murray & Peter Leigh Taylor, 2004. "Fair trade coffee: building producer capacity via global networks," Journal of International Development, John Wiley & Sons, Ltd., vol. 16(8), pages 1109-1121.
- Loureiro, Maria L. & Lotade, Justus, 2005. "Do fair trade and eco-labels in coffee wake up the consumer conscience?," Ecological Economics, Elsevier, vol. 53(1), pages 129-138, April.
- Alokparna Basu Monga & Deborah Roedder John, 2007. "Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking," Journal of Consumer Research, University of Chicago Press, vol. 33(4), pages 529-536, December.
- Veronika Andorfer & Ulf Liebe, 2012. "Research on Fair Trade Consumption—A Review," Journal of Business Ethics, Springer, vol. 106(4), pages 415-435, April.
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