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An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts

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  • Ganglmair-Wooliscroft, Alexandra
  • Wooliscroft, Ben

Abstract

Sustainable consumption behaviors are embedded in a consumption system. Their uptake is influenced by personal characteristics and the context. Feedback loops reinforce extant behavior and path dependencies enable or hinder additional sustainable consumption. This study applies a cross-national approach to reveal the influence of structural characteristics on the pattern of sustainable consumption, comparing results from Austria and New Zealand. Using Rasch Modelling, we test five propositions and find that most of the 26 behaviorsinvestigatedare taken up in the same order in both countries. Government regulations, business initiatives, and geographic characteristics influence the uptake of some sustainable behaviors, including recycling, consumption of organic food or use of public transport in the two countries. Consumers experience structural feedback loops and historic government foci have created path dependencies. The results demonstrate that a systemic view of sustainable consumption behaviors is required, to foster and increase sustainable behavior.

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  • Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2022. "An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts," Journal of Business Research, Elsevier, vol. 148(C), pages 161-173.
    • Handle: RePEc:eee:jbrese:v:148:y:2022:i:c:p:161-173
    DOI: 10.1016/j.jbusres.2022.04.049
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    4. Jurgita Paužuolienė & Ligita Šimanskienė & Mariantonietta Fiore, 2022. "What about Responsible Consumption? A Survey Focused on Food Waste and Consumer Habits," Sustainability, MDPI, vol. 14(14), pages 1-13, July.

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