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Fashioning organics: Wellbeing, sustainability, and status consumption practices

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  • Fifita, 'Ilaisaane M.E.
  • Seo, Yuri
  • Ko, Eunju
  • Conroy, Denise
  • Hong, Dayun

Abstract

This study draws on the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption. Through a situated investigation of the South Korean organic foods market, the findings uncover three consumption practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status. A critical examination of these practices reveals that they closely resemble the field of modern luxury fashion consumption. Thus, we posit that organic food consumption can be conceived as a particular type of fashion trend. The paper concludes with the discussion of theoretical contributions and managerial implications arising from this conceptualization.

Suggested Citation

  • Fifita, 'Ilaisaane M.E. & Seo, Yuri & Ko, Eunju & Conroy, Denise & Hong, Dayun, 2020. "Fashioning organics: Wellbeing, sustainability, and status consumption practices," Journal of Business Research, Elsevier, vol. 117(C), pages 664-671.
    • Handle: RePEc:eee:jbrese:v:117:y:2020:i:c:p:664-671
    DOI: 10.1016/j.jbusres.2019.01.005
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    2. Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2022. "An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts," Journal of Business Research, Elsevier, vol. 148(C), pages 161-173.
    3. Muhammad Naeem & Wilson Ozuem & Kerry Howell & Silvia Ranfagni, 2022. "Understanding the process of meanings, materials, and competencies in adoption of mobile banking," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2445-2469, December.
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    5. Romana Emilia Cramarenco & Monica Ioana Burca-Voicu & Dan-Cristian Dabija, 2023. "Organic Food Consumption During the COVID-19 Pandemic. A Bibliometric Analysis and Systematic Review," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1042-1042, November.

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