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Consumer Attitude towards Organic Foods: A Multigroup Analysis across Genders

Author

Listed:
  • Evrim ERDOĞAN YAZAR

    (Ondokuz Mayis University, Faculty of Economics and Administrative Sciences, Department of Business, Samsun, Turkey)

  • Murat BURUCUOĞLU

    (Ondokuz Mayis University, Faculty of Economics and Administrative Sciences, Department of International Trade and Logistics, Samsun, Turkey.)

Abstract

Environmental pollution, modern farming practices and animal transmitted diseases have led consumers to have food safety and health concerns regarding organic foods. This research aims to examine the relationship between consumers’ health consciousness, food safety concerns, attitudes towards organic products, and intention to purchase organic food products. For this purpose, we first developed a research model; then, we tested the research model based on gender differences. According to the results of the research, the attitude toward organic food is a powerful indicator of the consumer’s intention to purchase organic food. Health consciousness, food safety concerns, attitudes, and intentions have a significant relationship with each other. As a result of the gender based binary model comparison, the attitudes and intentions of male and female consumers towards organic food are different. Participants’ increased awareness of health consciousness and food safety concerns increase the relevance of organic products, and has an impact on the development of the organic product market.

Suggested Citation

  • Evrim ERDOĞAN YAZAR & Murat BURUCUOĞLU, 2019. "Consumer Attitude towards Organic Foods: A Multigroup Analysis across Genders," Istanbul Business Research, Istanbul University Business School, vol. 48(2), pages 176-196, November.
    • Handle: RePEc:ist:ibsibr:v:48:y:2019:i:2:p:176-196
    DOI: 10.26650/ibr.2019.48.0001
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    References listed on IDEAS

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    Cited by:

    1. Eva M. Murgado-Armenteros & María Gutierrez-Salcedo & Francisco José Torres-Ruiz, 2020. "The Concern about Biodiversity as a Criterion for the Classification of the Sustainable Consumer: A Cross-Cultural Approach," Sustainability, MDPI, vol. 12(8), pages 1-14, April.
    2. Vítor João Pereira Domingues Martinho, 2021. "Food and Consumer Attitude(s): An Overview of the Most Relevant Documents," Agriculture, MDPI, vol. 11(12), pages 1-19, November.

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