Chang-Ho Yoon () (Department of Economics, Korea University) Young-Woong Song (SK Research Institute for SUPEX Management) Byoung Heon Jun () (Department of Economics, Korea University)
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The paper examines the possibilities to improve efficiency in Internet pricing by introducing pre-purchase contract. One can regard pre-purchase market as a device for providing guaranteed services and as an alternative to smart market that can implement expected capacity pricing in an efficient manner. We find that the pre-purchase market tends to discriminate against the consumers who are less certain about their demands. We provide a condition under which the discriminatory effect is overwhelmed by the market force, which discourages the consumers with lower value by high premium. We also suggest a solution to the discriminatory effect.
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Paper provided by Institute of Economic Research, Korea University in its series Discussion Paper Series with number
0508.
Find related papers by JEL classification: D60 - Microeconomics - - Welfare Economics - - - General D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
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