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Market Share and Price Rigidity Author info | Abstract | Publisher info | Download info | Related research | Statistics Isaac Kleshchelski
Nicolas Vincent () (IEA, HEC Montréal )
Survey evidence shows that the main reason why .rms keep prices stable is that they are concerned about losing customers or market share. We construct a model in which .rms care about the size of their customer base. Firms and customers form long-term relationships because consumers incur costs to switch sellers. In this environment, .rms view customers as long-lived assets. We use a general equilibrium framework where industries and .rms are buffeted by idiosyncratic marginal cost shocks. We obtain three main results. First, cost pass-through into prices is incomplete. Second, the degree of pass-through is an increasing function of the persistence of cost shocks. Third, there is a non-monotonic relationship between the size of switching costs and the rate of pass-through. In addition, we characterize the heterogenous response across industries to marginal cost shocks. The implications of our model are consistent with empirical evidence.
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Paper provided by HEC Montréal, Institut d'économie appliquée in its series Cahiers de recherche with number
08-01.
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Length: 52 pages
Date of creation: May 2007Date of revision:
Handle: RePEc:iea:carech:0801Contact details of provider: Postal: Institut d'économie appliquée HEC Montréal 3000, Chemin de la Côte-Sainte-Catherine Montréal, Québec H3T 2A7 Phone: (514) 340-6463 Fax: (514) 340-6469 Email: Web page: http://www2.hec.ca/iea/ More information through EDIRC
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Keywords: Price Rigidity ; Market Share ; Customer Relations ; Real Rigidities. ; Find related papers by JEL classification: E30 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - General (includes Measurement and Data) L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
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references Cited by : (explanations , Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.)
David M. Arseneau & Sanjay K. Chugh, 2007.
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Morten Ravn & Stephanie Schmitt-Grohe & Martin Uribe, 2008.
"Incomplete Cost Pass-Through Under Deep Habits ,"
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ECO2008/06, European University Institute.
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Other versions:
Ravn, Morten O. & Schmitt-Grohé, Stephanie & Uribe, Martín, 2008.
"Incomplete Cost Pass-Through Under Deep Habits ,"
CEPR Discussion Papers
6674, C.E.P.R. Discussion Papers.
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