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Deep Habits Author info | Abstract | Publisher info | Download info | Related research | Statistics Ravn, Morten O.
Schmitt-Grohé, Stephanie
Uribe, Martín
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This Paper generalizes the standard habit formation model to an environment in which agents form habits over individual varieties of goods as opposed to over a composite consumption good. We refer to this preference specification as ‘deep habit formation’. Under deep habits, the demand function faced by individual producers depends on past sales. This feature is typically assumed ad-hoc in customer market and brand switching cost models. A central result of the Paper is that deep habits give rise to counter cyclical mark-ups, which is in line with the empirical evidence. This result is important because ad-hoc formulations of customer-market and switching-cost models have been criticized for implying pro-cyclical and hence counterfactual mark-up movements. The Paper also provides econometric estimates of the parameters pertaining to the deep habit model.
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Paper provided by C.E.P.R. Discussion Papers in its series CEPR Discussion Papers with number
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Date of creation: Feb 2004Date of revision:
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Keywords: business cycles customer market models habit formation switching cost models time varying mark-ups Other versions of this item:
Find related papers by JEL classification: D10 - Microeconomics - - Household Behavior - - - General D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis D42 - Microeconomics - - Market Structure and Pricing - - - Monopoly E30 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - General (includes Measurement and Data)
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